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RTB gaining momentum, NY Times reports

March 16th, 2010 SkyHorse

Ads Set the Pace on the Web

NY Times reports on the efforts from AppNexus (Michael Rubenstein, Ex DoubleClick Exchange Exec), Google, Yahoo and Ebay on Real Time Bidding. http://www.nytimes.com/2010/03/12/business/media/12adco.html?ref=business

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Tags: appnexus, ebay, google, RTB, yahoo

Related posts:

  • Google Cuts Off AppNexus Access To Real-Time Inventory On Adx, As It Looks To Close The Loop | ExchangeWire.com
  • The state of Online Advertising 2.0 – part 1: Microhoo?
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Forrester’s Emily Riley online advertising forecast 2010-2012

February 11th, 2010 SkyHorse

Forrester’s forecast on online advertising for the next 12 to 24 months, covering RTB, DSP, and other three-letter acronyms no one had heard of a year ago. Caught it on ExchangeWire , here’s a copy, well worth seeing:

Media Buying Goes Real Time, Emily Riley at the AdMeld Partner Forum
View more presentations from AdMeld.
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Tags: admeld, DSP, forrester, mediamath, online media, online-advertising, RTB, x+1

Related posts:

  • The state of Online Advertising 2.0 – part 1: Microhoo?
  • ShiftForward – online advertising technology R&D
  • A few good DSPs – the movie

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