Tag: RTB

  • RTB gaining momentum, NY Times reports

    NY Times reports on the efforts from AppNexus (Michael Rubenstein, Ex DoubleClick Exchange Exec), Google, Yahoo and Ebay on Real Time Bidding. http://www.nytimes.com/2010/03/12/business/media/12adco.html?ref=business

  • Forrester’s Emily Riley online advertising forecast 2010-2012

    Forrester’s forecast on online advertising for the next 12 to 24 months, covering RTB, DSP, and other three-letter acronyms no one had heard of a year ago. Caught it on ExchangeWire , here’s a copy, well worth seeing: Media Buying Goes Real Time, Emily Riley at the AdMeld Partner Forum View more presentations from AdMeld.