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Forrester’s Emily Riley online advertising forecast 2010-2012

Forrester’s forecast on online advertising for the next 12 to 24 months, covering RTB, DSP, and other three-letter acronyms no one had heard of a year ago. Caught it on ExchangeWire , here’s a copy, well worth seeing:

Media Buying Goes Real Time, Emily Riley at the AdMeld Partner Forum
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Tags: admeld, DSP, forrester, mediamath, online media, online-advertising, RTB, x+1

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This entry was posted on Thursday, February 11th, 2010 at 5:06 pm and is filed under online media. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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