SkyHorse.Org

Deutsche Post buys targeting firm Nugg.ad

August 25th, 2010 SkyHorse

Not long after wunderloop was sold to AudienceScience, its country rival Nugg.ad sells for an undisclosed amount to Deutsche Post, according to research-live.com.
Is this an indicator that Behavioural Targeting has matured enough or simply German recession driving smart investors to pick-up cool tech companies?

Tags: behavioural-targeting, deutsche post, nugg.ad, online media

Related posts:

• AudienceScience buys wunderloop
• Yet another BT company bites the hook: Yahoo! Acquires BlueLithium
• wunderloop and United Internet Media merge targeting technologies

Posted in advertising | No Comments »

A few good DSPs – the movie

July 9th, 2010 SkyHorse

Well done to Terence Kawaja on his “A Few Good DSPs” comedy video, it has definitely struck the hilarious chord in the industry. If you are wondering what a “DSP” is, then don’t bother, but if you know your IAB from your EIAA then you will be in for a treat:

Tags: comedy, DSP, online media, online-advertising

Related posts:

• Forrester’s Emily Riley online advertising forecast 2010-2012
• The state of Online Advertising 2.0 – part 1: Microhoo?
• Behavioural Targeting: The Future (a video by Audience Science)

Posted in advertising | 1 Comment »

AudienceScience buys wunderloop

July 2nd, 2010 SkyHorse

Internet world business reported today that US targeting provider AudienceScience has reached an agreement to buy wunderloop, the European leader in behavioural targeting that had filled for insolvency end of April this year. The amount and terms have not been disclosed yet but Internet World speculates it would be in the double-digits (Millions), having beaten another potential investor from Germany FAZ.
AudienceScience has long been trying to get a foot in the European market after leading the US and Japanese scenes.

Tags: audiencescience, behavioural-targeting, online media, wunderloop

Related posts:

• Deutsche Post buys targeting firm Nugg.ad
• wunderloop and United Internet Media merge targeting technologies
• Yet another BT company bites the hook: Yahoo! Acquires BlueLithium

Posted in advertising | No Comments »

Forrester’s Emily Riley online advertising forecast 2010-2012

February 11th, 2010 SkyHorse

Forrester’s forecast on online advertising for the next 12 to 24 months, covering RTB, DSP, and other three-letter acronyms no one had heard of a year ago. Caught it on ExchangeWire , here’s a copy, well worth seeing:

Tags: admeld, DSP, forrester, mediamath, online media, online-advertising, RTB, x+1

Related posts:

• The state of Online Advertising 2.0 – part 1: Microhoo?
• A few good DSPs – the movie
• Behavioural Targeting: The Future (a video by Audience Science)

Posted in online media | No Comments »

Deep Packet Inspection takes another blow

October 8th, 2008 SkyHorse

After US congress put a halt to ISP-based tracking while they try to figure out where the “creepy factor” line is, NebudAd suspended it’s activities, Front Porch was forced to shut off the behavioural tracking part of their system and the latest to throw in the towel is now Adzilla who have put up on their home page “We have stepped out for a little…”.

With an opt-in model being tried out in the UK by Phorm starting last week, Deep Packet Inspection (DPI) is not dead yet, but it has definitely taken a step back.

Or forward, depending where you stand on the privacy concern fence.

Tags: behavioural-targeting, deep packet inspection, frontporch, nebuad, online media, online-advertising, phorm

Related posts:

• What is… Behavioural Targeting? Part I: Contextual, Re-targeting and Interest-based targeting
• Phorm strikes back
• You’ve been de-Phormed, have a nice day :)

Posted in online media | No Comments »