ShiftForward – online advertising technology R&D

It’s been a while since I last wrote on my blog, and for a good reason. I’ve spent the last few months setting up a technology start-up to bring together outstanding engineering with deep online advertising understanding. Its goal is to take advantage of the gap in businesses between their great advertising ideas and their lack of engineering resources to make them work. Good engineering with advertising understanding is very hard to find. We called it ShiftForward, and you can learn more about it at