ShiftForward – online advertising technology R&D
It’s been a while since I last wrote on my blog, and for a good reason. I’ve spent the last few months setting up a technology start-up to bring together outstanding engineering with deep online advertising understanding. Its goal is to take advantage of the gap in businesses between their great advertising ideas and their […]
GRP and TRP – Offline marketing notions for online advertising professionals
In a conscient effort to help getting rid of CTR based performance measurements, I think it’s important to bring out two concepts not that familiar to online advertising professionals that are very relevant to online branding campaigns. These concepts are the basis of any evaluation of a campaign marketing effectiveness, especially when using Behavioural Targeting […]
Google Cuts Off AppNexus Access To Real-Time Inventory On Adx, As It Looks To Close The Loop | ExchangeWire.com
Google Cuts Off AppNexus Access To Real-Time Inventory On Adx, As It Looks To Close The Loop | ExchangeWire.com.
An interesting presentation on the display advertising landscape
Display Ad Landscape : Evolution, Terminology, Technologies and Players View more presentations from Jai Rawat.
Interview Jeff Hirsch, CEO AudienceScience @dmexco 2010
Jeff Hirsch interviewed at dmexco 2010, covering the wunderloop acquisition earlier this year and recent developments in the European market.