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Google Cuts Off AppNexus Access To Real-Time Inventory On Adx, As It Looks To Close The Loop | ExchangeWire.com

December 1st, 2010 SkyHorse

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Google Cuts Off AppNexus Access To Real-Time Inventory On Adx, As It Looks To Close The Loop | ExchangeWire.com.

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Tags: appnexus, DSP, google, invite media, online-advertising

Related posts:

  • RTB gaining momentum, NY Times reports
  • Forrester’s Emily Riley online advertising forecast 2010-2012
  • What The European Display Landscape Looks Like In 2010 | ExchangeWire.com

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A few good DSPs – the movie

July 9th, 2010 SkyHorse

Well done to Terence Kawaja on his “A Few Good DSPs” comedy video, it has definitely struck the hilarious chord in the industry. If you are wondering what a “DSP” is, then don’t bother, but if you know your IAB from your EIAA then you will be in for a treat:

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Tags: comedy, DSP, online media, online-advertising

Related posts:

  • Forrester’s Emily Riley online advertising forecast 2010-2012
  • ShiftForward – online advertising technology R&D
  • The state of Online Advertising 2.0 – part 1: Microhoo?

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Forrester’s Emily Riley online advertising forecast 2010-2012

February 11th, 2010 SkyHorse

Forrester’s forecast on online advertising for the next 12 to 24 months, covering RTB, DSP, and other three-letter acronyms no one had heard of a year ago. Caught it on ExchangeWire , here’s a copy, well worth seeing:

Media Buying Goes Real Time, Emily Riley at the AdMeld Partner Forum
View more presentations from AdMeld.
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Tags: admeld, DSP, forrester, mediamath, online media, online-advertising, RTB, x+1

Related posts:

  • The state of Online Advertising 2.0 – part 1: Microhoo?
  • ShiftForward – online advertising technology R&D
  • A few good DSPs – the movie

Posted in online media | No Comments »

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