According to a report by the Hunton Privacy blog, the German Data Protection Authority (the Federal Commissioner for Data Protection and Freedom of Information) still believes using Google Analytics, or in fact any other technology that somehow exports users IP addresses to the US, is not compliant with their regulations and are therefore in breach of their Data Protection act. They warn if Google doesn’t get it’s act together it will start going after companies in Germany using the Google Analytics suite. More information at German DPAs Still Consider Google Analytics Illegal : Privacy & Information Security Law Blog.
Not long after wunderloop was sold to AudienceScience, its country rival Nugg.ad sells for an undisclosed amount to Deutsche Post, according to research-live.com. Is this an indicator that Behavioural Targeting has matured enough or simply German recession driving smart investors to pick-up cool tech companies?