SkyHorse.Org

ShiftForward – online advertising technology R&D

December 23rd, 2011 SkyHorse

It’s been a while since I last wrote on my blog, and for a good reason. I’ve spent the last few months setting up a technology start-up to bring together outstanding engineering with deep online advertising understanding. Its goal is to take advantage of the gap in businesses between their great advertising ideas and their lack of engineering resources to make them work. Good engineering with advertising understanding is very hard to find. We called it ShiftForward, and you can learn more about it at http://www.shiftforward.eu

Share/Bookmark
Tags: advertising, engineering, online media, online-advertising, startups, technology

Related posts:

  • What The European Display Landscape Looks Like In 2010 | ExchangeWire.com
  • The state of Online Advertising 2.0 – part 1: Microhoo?
  • What is… Behavioural Targeting? Part I: Contextual, Re-targeting and Interest-based targeting

Posted in Ideas, online media | No Comments »

What the F**k is Social Media NOW?

April 20th, 2011 SkyHorse

Irreverant wake-up call presentation on social media from the guys at brand infiltration

What the F**k is Social Media NOW?
View more presentations from Espresso’s Infiltrators

Share/Bookmark
Tags: social, social media, social-networking

Related posts:

  • Advertisers pulling out of Facebook: Reaction reaction reaction
  • The state of Online Advertising 2.0 – part 1: Microhoo?
  • Forrester’s Emily Riley online advertising forecast 2010-2012

Posted in Uncategorized | No Comments »

GRP and TRP – Offline marketing notions for online advertising professionals

January 25th, 2011 SkyHorse

TargetingIn a conscient effort to help getting rid of CTR based performance measurements, I think it’s important to bring out two concepts not that familiar to online advertising professionals that are very relevant to online branding campaigns.

These concepts are the basis of any evaluation of a campaign marketing effectiveness, especially when using Behavioural Targeting and Audience Segmentation:

GRP – Gross Rating Point – Represents the proportion of users reached by a campaign from the “universe” of users (e.g. a Country total online population) and how often they were reached. In detail, GRP = Frequency x % users reached. E.g.:

- Campaign report shows avg frequency of 3
– Total UU was 15 000 000
– Total online population in the UK is 30M

GRP = 3 x 15 000 000 / 30 000 000 x 100 = 150

TRP – Target Rating Point – Represents what percentage of users reached with a campaign actually match the intended advertisers audience segment. Using the example above, if the advertiser wants to reach the “male” demographic, and the site / network delivering the campaign has a 70 male / 30 female split, then:

TRP = GRP x 70% = 150 x 0.7 = 105

Share/Bookmark
Tags: behavioural-targeting, grp, marketing, online-advertising, trp

Related posts:

  • What is… Behavioural Targeting? Part I: Contextual, Re-targeting and Interest-based targeting
  • wunderLOOP: The start of a new wave of online advertising
  • Behavioural Targeting: The Future (a video by Audience Science)

Posted in advertising | No Comments »

Google Cuts Off AppNexus Access To Real-Time Inventory On Adx, As It Looks To Close The Loop | ExchangeWire.com

December 1st, 2010 SkyHorse

ExchangeWire Logo

Google Cuts Off AppNexus Access To Real-Time Inventory On Adx, As It Looks To Close The Loop | ExchangeWire.com.

Share/Bookmark
Tags: appnexus, DSP, google, invite media, online-advertising

Related posts:

  • RTB gaining momentum, NY Times reports
  • Forrester’s Emily Riley online advertising forecast 2010-2012
  • What The European Display Landscape Looks Like In 2010 | ExchangeWire.com

Posted in advertising | No Comments »

An interesting presentation on the display advertising landscape

November 23rd, 2010 SkyHorse
Display Ad Landscape : Evolution, Terminology, Technologies and Players
View more presentations from Jai Rawat.
Share/Bookmark
Tags: advertising, display-advertising, online-advertising

Related posts:

  • What The European Display Landscape Looks Like In 2010 | ExchangeWire.com
  • ShiftForward – online advertising technology R&D
  • Behavioural Targeting: The Future (a video by Audience Science)

Posted in Uncategorized | No Comments »

« Previous Entries
  • Tags

    advertising AI apple behavioural-targeting business Computing cPanel deep packet inspection Downloads DSP Games GNU/Linux google hacking hacking Hardware headphones hosting Ideas Instant Messaging iphone marketing online-advertising online media Personal Philosophy phorm poker Programming satire scripts Security sociology startups technology Travel ubuntu v-moda Visionarism web-2.0 web-marketing Web Design WHM wunderloop yahoo
  • Pages

    • About
    • Web Server Administration
      • Auto update modsecurity rules – modsec.sh
      • DirectAdmin to cPanel : a partial BASH solution
      • The Definite Guide of Obscure Tweaks to Install and Maintain cPanel / WHM (version 10)
        • Configuring E-mail (Exim) related areas
        • Fixing open DNS servers
        • Monitoring your server
        • Scripts and misc information
        • Security by Obscurity
        • Tweaking apache web server
  • Twitter Updates

    • Ads

    • RSS ExchangeWire.com

      • Adsquare Partners with DSP Displayce 27 June, 2022
      • Italian Spyware Infiltrates Apple & Android Phones; SoftBank Under Pressure to Dual-List Arm 27 June, 2022
      • Teads Launches Ambitious Attention Program to Advance Omnichannel Attention Measurement 27 June, 2022
    • RSS Lies, Damned Lies…

      • Not dead yet: The long goodbye of third-party cookies 25 August, 2021
      • Nasty, brutish and short: The life of the modern CDO 26 May, 2021
      • GDPR, the sequel: Get ready for CCPA 20 April, 2020
    • RSS iMedia Connection: Consumer Strategies

      • A consumer-driven mindset in a big media package
      • Learn to leverage the social-search connection
      • Your social media disaster kit
    • RSS Unknown Feed

    • RSS Adotas

      • How to pick the Best Digital Data Area Service 22 June, 2022
      • VDR Tutorial Strategies 22 June, 2022
      • Do they offer a Dropbox File Size Limit For the purpose of Large Data? 21 June, 2022
    • RSS Brand Republic

    • RSS MarketingVox

    • RSS Behavioural Targeting news

      • The art and science of managing inflation - Business Standard 27 June, 2022
      • Dementia: simple test could help predict risk, study says - CTV News 27 June, 2022
      • BioMed Leaders KRBP, NMLSF, VERU, AIMLF Report Latest Advances in Vaccines, Novel Therapeutics for Oncology, and Autism and HealthTech AI - GuruFocus.com 27 June, 2022
      • How cryptocurrency scams work and what to watch out for - Scroll.in 27 June, 2022
      • Gambia: Dem Positive Enrolment Will Smoothen Cash Transfer - AllAfrica - Top Africa News 27 June, 2022
    • Ads

    • Blogroll

      • 90kts
      • Acxiom Poker Nights
      • Amy’s blog
      • Bytter’s blog
      • Impare Arquitectura
      • Impare Design
      • morena flor no samba da saudade
      • Not Quite There Yet
      • Swedish Pirate Party
    • Cartoons

      • Geek & Poke
      • Order of the Stick
      • User Friendly
    • Gaming

      • Neverwinter Nights
    • online media

      • Knowledge for the Digital Economy
      • Mike on Ads
    • Personal

      • Banksy
      • Designarte
      • Made to measure shirts – Atelier de Camisa
      • My Amazon Wishlist
      • SkyServers.Org
    • Science

      • New Scientist
      • Rex Research
      • ScienceBox
      • Wired
    • Security

      • GPG4Win
      • GPGol
      • GPGShell
      • Mod Security
      • Offline Windows NT(2k,XP) Password Recovery
    • Web Design

      • PageStrength
      • SiteScore
      • UrlTrends
    • Meta

      • Log in
      • Entries RSS
      • Comments RSS
      • WordPress.org

    © 2003 - 2011 Paulo Cunha | SkyHorse.Org is proudly powered by WordPress | Theme based on Bob