SkyHorse.Org

RTB gaining momentum, NY Times reports

March 16th, 2010 SkyHorse

Ads Set the Pace on the Web

NY Times reports on the efforts from AppNexus (Michael Rubenstein, Ex DoubleClick Exchange Exec), Google, Yahoo and Ebay on Real Time Bidding. http://www.nytimes.com/2010/03/12/business/media/12adco.html?ref=business

Tags: appnexus, ebay, google, RTB, yahoo

Related posts:

  • The state of Online Advertising 2.0 – part 1: Microhoo?
  • Interest-based behavioural targeting cookies: What do they know about you?
  • Forrester’s Emily Riley online advertising forecast 2010-2012

Posted in Uncategorized | No Comments »

Forrester’s Emily Riley online advertising forecast 2010-2012

February 11th, 2010 SkyHorse

Forrester’s forecast on online advertising for the next 12 to 24 months, covering RTB, DSP, and other three-letter acronyms no one had heard of a year ago. Caught it on ExchangeWire , here’s a copy, well worth seeing:

Media Buying Goes Real Time, Emily Riley at the AdMeld Partner Forum
View more presentations from AdMeld.
Tags: admeld, DSP, forrester, mediamath, online media, online-advertising, RTB, x+1

Related posts:

  • The state of Online Advertising 2.0 – part 1: Microhoo?
  • What is… Behavioural Targeting? Part I: Contextual, Re-targeting and Interest-based targeting
  • wunderloop connect exchange @ FarneyMedia.com

Posted in online media | No Comments »

ModSecurity 2.5 : a book by Magnus Mischel

December 10th, 2009 SkyHorse

ModSecurity 2.5 book cover

ModSecurity 2.5 book cover

When I received ModSecurity 2.5 by Magnus Mischel through the post I was expecting a decent, thick and technically focused book on setting up and configuring obscure areas of ModSecurity.
On reading it I was pleasantly surprised to find how practical, direct and friendly it was (it even has its own section explaining what “Regular Expressions” are), so this is not just for the expert user, but beginner sys admin too.
The book guides you through all the steps to setting up ModSecurity 2.5 in your apache server, from installation to setting up basic and advanced rules. It also takes a look at real-life examples which is a definite must read as its the hardest part for anyone starting to use the tool.
At £30.99 (£21.99 for e-book version) its a good investment for everyone thinking about or already using ModSecurity to protect apache web servers.

Language English
Paperback 280 pages [191mm x 235mm]
Release date November 2009
ISBN 1847194745
ISBN 13 978-1-847194-74-9
Author(s) Magnus Mischel
Topics and Technologies Open Source, Linux Servers
Published by Packt Publishing

Tags: apache, book, hacking, mod-security, modsecurity, Security

Related posts:

  • Fixing open DNS servers
  • Major flaw on the DNS Internet architecture discovered
  • modsec.sh updated

Posted in Uncategorized | No Comments »

wunderloop and United Internet Media merge targeting technologies

October 22nd, 2009 SkyHorse

wunderloop and TGP

wunderloop and United Internet Media announced today they have struck a deal to merge their targeting technologies into a single platform. This will create one of Europe’s leading online advertising targeting platforms and serving 7 of the top 10 German media players (AGOF Internet Facts 2009). wunderloop is to receive the TGP technology assets from UIM and take over the operation and development of the new platform whilst in return 1&1 Internet AG receives a minority stake in wunderloop.

Full press release available at http://www.wunderloop.com/site/?page_id=83&lang=en

Tags: behavioural-targeting, TGP, UIM, united internet media, wunderloop

Related posts:

  • What is… Behavioural Targeting? Part I: Contextual, Re-targeting and Interest-based targeting
  • wunderLOOP: The start of a new wave of online advertising
  • Behavioural Targeting: The Future (a video by Audience Science)

Posted in advertising | No Comments »

Behavioural Targeting: The Future (a video by Audience Science)

October 7th, 2009 SkyHorse

When a competitor does something interesting and it benefits the whole industry, it should be commended and shared. So here it is, “2020 The Future of Behavioural Targeting” by Audience Science, looking back at the evolution of the Internet as a media consumption platform and speculating where it will be in 11 years time:

update: someone just pointed out to me how incredibly similar this presentation is with the original “Shift Happens” video from Karl Fisch and Scott McLeod. And me thinking it was something original… Links to original “Shift Happens” videos:
http://shifthappens.wikispaces.com/versions

Tags: audience science, behavioural-targeting, online-advertising

Related posts:

  • What is… Behavioural Targeting? Part I: Contextual, Re-targeting and Interest-based targeting
  • Deep Packet Inspection takes another blow
  • Forrester’s Emily Riley online advertising forecast 2010-2012

Posted in online media | No Comments »

« Previous Entries
  • Tags

    AI apple behavioural-targeting business Computing cPanel deep packet inspection design Downloads Games GNU/Linux google hacking hacking Hardware headphones hosting Ideas Instant Messaging iphone marketing mod-security online-advertising online media Personal Philosophy phorm poker Programming satire scripts Security sociology startups technology Travel ubuntu v-moda Visionarism web-2.0 web-marketing Web Design WHM wunderloop yahoo
  • Pages

    • About
    • Web Server Administration
      • Auto update modsecurity rules – modsec.sh
      • DirectAdmin to cPanel : a partial BASH solution
      • The Definite Guide of Obscure Tweaks to Install and Maintain cPanel / WHM (version 10)
        • Configuring E-mail (Exim) related areas
        • Fixing open DNS servers
        • Monitoring your server
        • Scripts and misc information
        • Security by Obscurity
        • Tweaking apache web server
  • Twitter Updates

    • Ads

    • RSS NMA

      • MediaContacts latest agency to make use of Facebook API 18 March, 2010
      • Facebook sees more US weekly traffic than Google for first time 17 March, 2010
      • Absolute Radio collates presenters' social updates 17 March, 2010
    • RSS Brand Republic

      • OFT clears Independent sale to Lebedev 17 March, 2010
      • Maurice Levy and Publicis Groupe board to forgo bonus 17 March, 2010
      • Westminster Media Forum: CSR and schools marketing come under fire 17 March, 2010
    • RSS iMedia Connection: Consumer Strategies

      • Retargeting: Helpful, harmful, or both?
      • Smitten by social media: How to channel your passion
      • 5 marketing battles that make no sense
    • RSS Behavioural Targeting news

      • AOP census - New Media Age (subscription) 18 March, 2010
      • AudienceScience operations MD Colman to chair IAB council - New Media Age 18 March, 2010
      • eXelate and Nielsen Align to Bring Offline Household Level Data Into eXelate's ... - PR-CANADA.net (press release) 17 March, 2010
      • Ex-Yahoo execs unveil nPario - TechFlash (blog) 17 March, 2010
      • What Is Behavioral Targeting - And What It Is Not - ClickZ News 17 March, 2010
    • RSS Adotas

      • AppNexus Officially Launches Ad Platform Fueling the Real-Time Bidding Revolution in Display Advertising 17 March, 2010
      • Discovery Communications Partners With Pointroll to Launch DIG@TORIAL 17 March, 2010
      • Evolve Umbrella Planted in the Pub Garden 17 March, 2010
    • RSS MarketingVox

      • @anywhere Complicates Metrics for Twitter Marketing Success 17 March, 2010
      • PointRoll Builds on Trend of Marrying Ads, Editorial 17 March, 2010
      • New Ad Opps Abound at Airports, in the Air 17 March, 2010
    • RSS ExchangeWire.com

      • EBuddy Announces Seven-Figure Deal With InMobi; Rubicon Moves In To The French Market 17 March, 2010
      • Janneke Niessen: The Current Yield Optimisers Will Evolve Into True SSPs 16 March, 2010
      • How Online Advertising Really Works In Europe; Real-Time Bidding Best Practices Whitepaper 12 March, 2010
    • RSS SimsCity blog

      • Attaching pixels to pages 2 January, 2009
      • Frequency capping 28 December, 2008
      • ITV player 27 December, 2008
    • RSS Donald Hamilton

      • Never a True Word said with an “F” 1 December, 2009
      • Whose audience is it anyway? 19 October, 2009
      • Online ad spending bucks trends 29 September, 2008
    • RSS Segmentacion por comportamiento

      • La “Santa Alianza” contra Google. 18 February, 2010
      • Torsten Ahlers, CEO de wunderloop, en el OMExpo2010 26 January, 2010
      • Lanzamiento de la Alianza de editores en Alemania, con la tecnología de wunderloop como motor. 26 January, 2010
    • RSS Sandlines

      • the iPad and Marketing 28 January, 2010
      • The anticipation of disappointment 7 December, 2009
      • Groundhog Day 27 November, 2009
    • RSS ladig.net

      • DMEXCO Premiere war erfolgreich / Topthema Targeting 6 October, 2009
      • Mit „Behavioral“ den optimalen Werbe-Weg finden 8 May, 2009
      • Mit ToDo und Toodledo das Chaos beherschen 6 May, 2009
    • Ads

    • Blogroll

      • 90kts
      • Acxiom Poker Nights
      • Amy’s blog
      • Bytter’s blog
      • morena flor no samba da saudade
      • Not Quite There Yet
      • Swedish Pirate Party
    • Cartoons

      • Geek & Poke
      • Order of the Stick
      • User Friendly
    • Gaming

      • Neverwinter Nights
    • online media

      • Knowledge for the Digital Economy
      • Mike on Ads
    • Personal

      • Atelier de Camisa
      • Banksy
      • Designarte
      • My Amazon Wishlist
      • SkyServers.Org
    • Science

      • New Scientist
      • Rex Research
      • ScienceBox
      • Wired
    • Security

      • GPG4Win
      • GPGol
      • GPGShell
      • Mod Security
      • Offline Windows NT(2k,XP) Password Recovery
    • Web Design

      • PageStrength
      • SiteScore
      • UrlTrends
    • Akismet

      51,393 spam comments
      blocked by
      Akismet
    • Meta

      • Log in
      • Entries RSS
      • Comments RSS
      • WordPress.org

    © 2003 - 2010 Paulo Cunha | SkyHorse.Org is proudly powered by WordPress | Theme based on Bob