Mindblown: a blog about philosophy.
It’s been a while since I last wrote on my blog, and for a good reason. I’ve spent the last few months setting up a technology start-up to bring together outstanding engineering with deep online advertising understanding. Its goal is to take advantage of the gap in businesses between their great advertising ideas and their…
In a conscient effort to help getting rid of CTR based performance measurements, I think it’s important to bring out two concepts not that familiar to online advertising professionals that are very relevant to online branding campaigns. These concepts are the basis of any evaluation of a campaign marketing effectiveness, especially when using Behavioural Targeting…
Google Cuts Off AppNexus Access To Real-Time Inventory On Adx, As It Looks To Close The Loop | ExchangeWire.com
Google Cuts Off AppNexus Access To Real-Time Inventory On Adx, As It Looks To Close The Loop | ExchangeWire.com.
Display Ad Landscape : Evolution, Terminology, Technologies and Players View more presentations from Jai Rawat.
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