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RTB gaining momentum, NY Times reports

March 16th, 2010 SkyHorse

Ads Set the Pace on the Web

NY Times reports on the efforts from AppNexus (Michael Rubenstein, Ex DoubleClick Exchange Exec), Google, Yahoo and Ebay on Real Time Bidding. http://www.nytimes.com/2010/03/12/business/media/12adco.html?ref=business

Tags: appnexus, ebay, google, RTB, yahoo

Related posts:

  • The state of Online Advertising 2.0 – part 1: Microhoo?
  • Interest-based behavioural targeting cookies: What do they know about you?
  • Forrester’s Emily Riley online advertising forecast 2010-2012

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Forrester’s Emily Riley online advertising forecast 2010-2012

February 11th, 2010 SkyHorse

Forrester’s forecast on online advertising for the next 12 to 24 months, covering RTB, DSP, and other three-letter acronyms no one had heard of a year ago. Caught it on ExchangeWire , here’s a copy, well worth seeing:

Media Buying Goes Real Time, Emily Riley at the AdMeld Partner Forum
View more presentations from AdMeld.
Tags: admeld, DSP, forrester, mediamath, online media, online-advertising, RTB, x+1

Related posts:

  • The state of Online Advertising 2.0 – part 1: Microhoo?
  • What is… Behavioural Targeting? Part I: Contextual, Re-targeting and Interest-based targeting
  • wunderloop connect exchange @ FarneyMedia.com

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ModSecurity 2.5 : a book by Magnus Mischel

December 10th, 2009 SkyHorse

ModSecurity 2.5 book cover

ModSecurity 2.5 book cover

When I received ModSecurity 2.5 by Magnus Mischel through the post I was expecting a decent, thick and technically focused book on setting up and configuring obscure areas of ModSecurity.
On reading it I was pleasantly surprised to find how practical, direct and friendly it was (it even has its own section explaining what “Regular Expressions” are), so this is not just for the expert user, but beginner sys admin too.
The book guides you through all the steps to setting up ModSecurity 2.5 in your apache server, from installation to setting up basic and advanced rules. It also takes a look at real-life examples which is a definite must read as its the hardest part for anyone starting to use the tool.
At £30.99 (£21.99 for e-book version) its a good investment for everyone thinking about or already using ModSecurity to protect apache web servers.

Language English
Paperback 280 pages [191mm x 235mm]
Release date November 2009
ISBN 1847194745
ISBN 13 978-1-847194-74-9
Author(s) Magnus Mischel
Topics and Technologies Open Source, Linux Servers
Published by Packt Publishing

Tags: apache, book, hacking, mod-security, modsecurity, Security

Related posts:

  • Fixing open DNS servers
  • Major flaw on the DNS Internet architecture discovered
  • modsec.sh updated

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wunderloop and United Internet Media merge targeting technologies

October 22nd, 2009 SkyHorse

wunderloop and TGP

wunderloop and United Internet Media announced today they have struck a deal to merge their targeting technologies into a single platform. This will create one of Europe’s leading online advertising targeting platforms and serving 7 of the top 10 German media players (AGOF Internet Facts 2009). wunderloop is to receive the TGP technology assets from UIM and take over the operation and development of the new platform whilst in return 1&1 Internet AG receives a minority stake in wunderloop.

Full press release available at http://www.wunderloop.com/site/?page_id=83&lang=en

Tags: behavioural-targeting, TGP, UIM, united internet media, wunderloop

Related posts:

  • What is… Behavioural Targeting? Part I: Contextual, Re-targeting and Interest-based targeting
  • wunderLOOP: The start of a new wave of online advertising
  • Behavioural Targeting: The Future (a video by Audience Science)

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Behavioural Targeting: The Future (a video by Audience Science)

October 7th, 2009 SkyHorse

When a competitor does something interesting and it benefits the whole industry, it should be commended and shared. So here it is, “2020 The Future of Behavioural Targeting” by Audience Science, looking back at the evolution of the Internet as a media consumption platform and speculating where it will be in 11 years time:

update: someone just pointed out to me how incredibly similar this presentation is with the original “Shift Happens” video from Karl Fisch and Scott McLeod. And me thinking it was something original… Links to original “Shift Happens” videos:
http://shifthappens.wikispaces.com/versions

Tags: audience science, behavioural-targeting, online-advertising

Related posts:

  • What is… Behavioural Targeting? Part I: Contextual, Re-targeting and Interest-based targeting
  • Deep Packet Inspection takes another blow
  • Forrester’s Emily Riley online advertising forecast 2010-2012

Posted in online media | No Comments »

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