Category: advertising
Phorm strikes back
Phorm (AIM: PHRM) has launched a counter-attack in what they describe as media “guerrilla warfare” against a small but dedicated band of online “privacy pirates” who are, Phorm claims, targeting journalists, MPs, EU officials and regulators with the purpose of destroying the company. What I am not sure about is why Phorm is surprised about…
What is… Behavioural Targeting? Part I: Contextual, Re-targeting and Interest-based targeting
If you read any online media magazine you have most likely stumbled on this new advertising paradigm coined “Behavioural Targeting”. It is being hailed as the “saviour of online advertising“, the holy-grail of marketing and so many other superlatives that you can’t stop asking yourself what the heck is the fuss all about. Depending who…
CPM vs CPA
I’ve been recently discussing with industry friends what is going to be pricing model of the future: the publisher-friendly CPM or the advertiser-dream CPA. The industry as it stands now sees CPA as the bastard child of online advertising and many times regarded as the “dirty cheap stuff” associated with online gambling, porn and other…
Doritos crowdsourced ad costs £6.50, the cheapest ad ever made
http://www.guardian.co.uk/media/video/2008/jun/13/advertising?gusrc=rss&feed=media
