RTB gaining momentum, NY Times reports
NY Times reports on the efforts from AppNexus (Michael Rubenstein, Ex DoubleClick Exchange Exec), Google, Yahoo and Ebay on Real Time Bidding. http://www.nytimes.com/2010/03/12/business/media/12adco.html?ref=business
The state of Online Advertising 2.0 – part 1: Microhoo?
So after Yahoo stocks hit an almost all time low, Microsoft did what they do best: snap the competition up. And what a catch they had this time! Yahoo, founded in the very early 90s (saw its first million page views in 1994) by two Stanford grads, is now one of the top contenders in […]
Yet another BT company bites the hook: Yahoo! Acquires BlueLithium
So, another Behavioural Targeting company bites the hook. Yahoo! announced yesterday that it reached an agreement to buy BlueLithium for roughly $300 Million in cash (Â£150 Million), apparently making Gurbaksh Chahal, BlueLithium’s Chairman and CEO, a very happy man at 25. But despite his young age this is not all new to him, as his […]