SkyHorse.Org

RTB gaining momentum, NY Times reports

March 16th, 2010 SkyHorse

Ads Set the Pace on the Web

NY Times reports on the efforts from AppNexus (Michael Rubenstein, Ex DoubleClick Exchange Exec), Google, Yahoo and Ebay on Real Time Bidding. http://www.nytimes.com/2010/03/12/business/media/12adco.html?ref=business

DeliciousFacebookTwitterLinkedInShare/Bookmark
Tags: appnexus, ebay, google, RTB, yahoo

Related posts:

  • Google Cuts Off AppNexus Access To Real-Time Inventory On Adx, As It Looks To Close The Loop | ExchangeWire.com
  • The state of Online Advertising 2.0 – part 1: Microhoo?
  • Interest-based behavioural targeting cookies: What do they know about you?

Posted in Uncategorized | No Comments »

The state of Online Advertising 2.0 – part 1: Microhoo?

February 2nd, 2008 SkyHorse

Microhoo!So after Yahoo stocks hit an almost all time low, Microsoft did what they do best: snap the competition up. And what a catch they had this time! Yahoo, founded in the very early 90s (saw its first million page views in 1994) by two Stanford grads, is now one of the top contenders in the “new media advertising industry” heavyweight championship, industry which is estimated to be worth £1.3 Billion ($2.5 Billion USD) at present in the UK alone with an additional £8 billion ($17 billion) in the US in the end of 2006.

So what is Microsoft really buying into?

Yahoo has survived and strived by being able to keep up with the Joneses (aka Google) even if they didn’t really innovate. Microsoft on the other hand right now is simply an “also-ran” on Web 2.0. What Yahoo enjoyed simplyfing (web mail, directory index, online games) Microsoft enjoyed ‘businessfying’ (remember HoTMaiL before Microsoft?). And with their platform-agnostic approach it’s no surprise Mac users have much higher affinity to Yahoo products and services than anyone else’s. Yahoo is the Apple of web 2.0, lifestyle included. Just look at their acquisitions: Photo-sharing with Flickr, del.icio.us social bookmarking, blogging site MyBlogLog, BuzzTracker, Rivals.com, Upcoming.org, video editing JumpCut, Blo.gs, Bix.com.

But Yahoo isn’t just a lifestyle brand. It was also gearing up to online advertising in a big way, and has been doing so for a while with even more acquisitions that started with Overture in 2003 and followed by TeRespondo (brazilian ad network), AdInterax and more recently RightMedia and BlueLithium.

So, who’s left?

There’s Google, AOL and possibly WPP. Really that’s it. Everyone else left in the online advertising space is a horde of small and medium size players either filling a niche spot or waiting to become the “next big thing”. But some other contenders may have not emerged yet. If say an E-bay or Amazon decided to buy some of these small fish, they could certainly come into the game. One interesting ‘fish’ that hasn’t made any significant move in this space is Apple. Apple cannot be sleeping, but what are they waiting for?

Apple Ads?

They have been selling iPods and iPhones like hotcakes and now have significant cash reserves ($15.4 billion). With analysts predicting they will grow 23% a year for the next five years everyone is saying they must take it out of Reno and invest it somewhere in the next 12 months. Where exactly is leaving people divided.

To be continued… “The state of Online Advertising – part 2″

DeliciousFacebookTwitterLinkedInShare/Bookmark
Tags: amazon, aol, apple, ebay, microsoft, online media, online-advertising, wpp, yahoo

Related posts:

  • ShiftForward – online advertising technology R&D
  • RTB gaining momentum, NY Times reports
  • Advertisers pulling out of Facebook: Reaction reaction reaction

Posted in apple, online media | No Comments »

Yet another BT company bites the hook: Yahoo! Acquires BlueLithium

September 5th, 2007 SkyHorse

So, another Behavioural Targeting company bites the hook. Yahoo! announced yesterday that it reached an agreement to buy BlueLithium for roughly $300 Million in cash (£150 Million), apparently making Gurbaksh Chahal, BlueLithium’s Chairman and CEO, a very happy man at 25. But despite his young age this is not all new to him, as his previous company ClickAgents founded when he was only 18 followed the same steps and eventually got merged with ValueClick, making it the largest ad network at the time. Good for you mate, keep us posted on what you’re up to next, as no one believes you’ll stick around BL for very long.

Yahoo! Announces Agreement to Acquire BlueLithium: Financial News – Yahoo! Finance

DeliciousFacebookTwitterLinkedInShare/Bookmark
Tags: behavioural-targeting, bluelithium, online media, web-marketing, yahoo

Related posts:

  • wunderLOOP: The start of a new wave of online advertising
  • The state of Online Advertising 2.0 – part 1: Microhoo?
  • AudienceScience buys wunderloop

Posted in online media | 1 Comment »

  • Tags

    advertising AI apple behavioural-targeting business Computing cPanel deep packet inspection Downloads DSP Games GNU/Linux google hacking hacking Hardware headphones hosting Ideas Instant Messaging iphone marketing online-advertising online media Personal Philosophy phorm poker Programming satire scripts Security sociology startups technology Travel ubuntu v-moda Visionarism web-2.0 web-marketing Web Design WHM wunderloop yahoo
  • Pages

    • About
    • Web Server Administration
      • Auto update modsecurity rules – modsec.sh
      • DirectAdmin to cPanel : a partial BASH solution
      • The Definite Guide of Obscure Tweaks to Install and Maintain cPanel / WHM (version 10)
        • Configuring E-mail (Exim) related areas
        • Fixing open DNS servers
        • Monitoring your server
        • Scripts and misc information
        • Security by Obscurity
        • Tweaking apache web server
  • Twitter Updates

    • Ads

    • RSS ExchangeWire.com

      • ‘It’s Time for the Next Step in Digital Advertising: Eyetracking’, by Darren Hamer, MD UK, Sticky 15 April, 2013
      • IAB/PwC Digital Ad-Spend Study 2012: UK up 12.5% to Almost £5.5bn 11 April, 2013
      • ‘RTB: UK Takes the Lead’, by Nicolle Pangis, President of Real Media Group 9 April, 2013
    • RSS Lies, Damned Lies…

      • Google launches cloud-based BigQuery service 1 May, 2012
      • Returning to the fold 8 March, 2012
      • Big (Hairy) Data 8 February, 2012
    • RSS iMedia Connection: Consumer Strategies

      • A consumer-driven mindset in a big media package
      • Learn to leverage the social-search connection
      • Your social media disaster kit
    • RSS Segmentacion por comportamiento

      • Save the Date: WordCamp San Francisco 15 April, 2013
      • New Theme: Truly Minimal 11 April, 2013
      • Improved Menus, Autosave, Revision Tracking, and Post Locking, FTW! 11 April, 2013
    • RSS Sandlines

      • The Social Phone doesn’t come with an IVR menu 7 November, 2011
      • Are you ready for Big Data? 2 November, 2011
      • Sandlines @ Mediapro 29 October, 2011
    • RSS Adotas

      • How Video Advertising Can Help Build Emotional Connections for Your Brand 15 April, 2013
      • AFAIK: PointRoll, Starbucks, Boingo Wireless, Criteo, VisualIQ, Kaspersky Lab 15 April, 2013
      • Marketing Attribution: Mapping the Digital Engagement Path 15 April, 2013
    • RSS NMA

    • RSS Brand Republic

      • 'Burger King should sponsor Thatcher funeral', claims MP George Galloway 15 April, 2013
      • Freelance platform Newsmodo starts meetings with UK publishers 15 April, 2013
      • EC clears Virgin Media's £15bn sale to Liberty Global 15 April, 2013
    • RSS MarketingVox

      • EU Extracts Google Pledge to Actually Do No Evil | Email Is Dead and Other Recurring Tropes | MPA Jiggy with Tablets 15 April, 2013
      • Responses to eBay Research Damning Search Marketing: eBay's Ads Were Terrible | Facebook Catching Up on Video 15 March, 2013
    • RSS Behavioural Targeting news

      • Groups Ask FTC To Delay New COPPA Rules - MediaPost Communications 15 April, 2013
      • Location-Based Advertising and Marketing - 2nd Edition - PR Newswire (press release) 15 April, 2013
      • The Problem With Allowing Consumers to Opt Out - Huffington Post Canada (blog) 15 April, 2013
      • Thomson Lakes and Mountains kicks off online campaign with agenda21 - The Drum 15 April, 2013
      • Digital Audience Extension - Odessa American 15 April, 2013
    • Ads

    • Blogroll

      • 90kts
      • Acxiom Poker Nights
      • Amy’s blog
      • Bytter’s blog
      • Impare Arquitectura
      • Impare Design
      • morena flor no samba da saudade
      • Not Quite There Yet
      • Swedish Pirate Party
    • Cartoons

      • Geek & Poke
      • Order of the Stick
      • User Friendly
    • Gaming

      • Neverwinter Nights
    • online media

      • Knowledge for the Digital Economy
      • Mike on Ads
    • Personal

      • Banksy
      • Designarte
      • Made to measure shirts – Atelier de Camisa
      • My Amazon Wishlist
      • SkyServers.Org
    • Science

      • New Scientist
      • Rex Research
      • ScienceBox
      • Wired
    • Security

      • GPG4Win
      • GPGol
      • GPGShell
      • Mod Security
      • Offline Windows NT(2k,XP) Password Recovery
    • Web Design

      • PageStrength
      • SiteScore
      • UrlTrends
    • Meta

      • Log in
      • Entries RSS
      • Comments RSS
      • WordPress.org

    © 2003 - 2011 Paulo Cunha | SkyHorse.Org is proudly powered by WordPress | Theme based on Bob