SkyHorse.Org

The Web 2.0 is Green and Grey

June 1st, 2008 SkyHorse

Web 2.0 has some known idiosyncrasies such as the cartoonish “Beta” logo or the Star Wars like acronyms (see the Web2.0 vs StarWars quiz). A not so known fact is the amount of companies using Green and Grey as their colours:

See my point?

Tags: design, web-2.0

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Web 2.0 or StarWars Character Quiz

May 5th, 2008 SkyHorse This is a complete rip-off from the Cerado's quiz but I think its so funny I have to have it here as well. Give it a go!

	web 2.0	star wars
barada
kiko
bossk
brakiss
trumba
eskobo
callista
wedge
favoor
nuvvo
jango
meebo
pando
jarjar
nilo
qoop
oola
lulu
padme
agatra
sebulba
oyogi
renkoo
watto
yedda
greedo
django
zoto
panaka
riya
dooku
reddit
tarkin
daala
congoo
ning
thrawn
lando
squidoo
wicket
collective x
tagyu
goowy

Your Score:

How many correct answers did you get?

• 0-10: Please visit Luddite.com for your prize.
• 11-20: Revel in it! You've achieved a rare zen balance of pop culture knowledge and techno-prowess, and apparently still have a life to boot. Wieux-hieux!
• 21-30: Too...much...kool-aid...
• 31-40: As your doctor, I recommend moving out of your parents' basement.
• 41-42: No, really. Go outside or something. Ride a bike. Run barefoot through the grass. Get a pet. Anything.
• 43: Mike Arrington? Is that you?

Tags: >, starwars, web-2.0

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Advertisers pulling out of Facebook: Reaction reaction reaction

August 18th, 2007 SkyHorse It was going to happen sooner or later. After BBC's Panorama report on the people, sites and advertisers behind some of the worst 'user-generated' content on the UK web space it took just a few days for the fire to spread to the marketing director's desk and for him to call off any ads placed next to questionable content. I can imagine the 7 year old kids (that's how young on-line media buyers start working these days, according to industry veterans) frantically searching for all the 'bad' pages before the journalists or competitors had the chance to find them. They missed the BNP group page on Facebook. So, advertisers pulled out of the entire site. I remember that day, the day I opened several pages on Facebook and I managed to not have a single ad being displayed. I immediately shouted "overreaction", to which Mr. T. who I was next to me retorted that marketing directors couldn't care less and all they probably did was pick up the phone and hail "STOP" out loud. That's how it works in media, reaction reaction reaction. But I don't think online media is the same as regular media. A web page is not an outdoor, in the sense that it does not exist per se, it is only 'created' when someone visits it. When you say 'RBS ads were seen on the BNP page on Facebook' its not like someone happened to walk nearby and saw that ad next to BNP supporting material. What you really mean is 'someone opened the BNP group page on Facebook and they got an RBS ad at the same time'. The small difference is that someone went to that page, on purpose. We could criticize the BNP itself, or defend it, but that is not the point here, as it seems to be in the general discussion about this topic. The point is RBS was advertising a service, not to benefit the BNP financially (no one gets financial gains from the advertising on Facebook but Facebook themselves, at least for now) but to reach an audience that could be -or not- supportive of that political viewpoint. Is this wrong? I don't think so. To me it is analogous to putting up an outdoor near a community that support the BNP: would you even think twice about it? Since the ads do not benefit the political group but only Facebook I honestly don't know what the whole fuss is about. But maybe that's because I'm a techie...Tags: ads, advertisers, BNP, facebook, marketing, online media, page, politics, RBS, social-networking, user-generated-content, Web Design, web-2.0, web-marketing

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Zonbu – The Zen of computers, or is it?

July 24th, 2007 SkyHorse Zonbu is what I call a YAW2.0C (yet another web 2.0 company). Take a product (computer), hype it up a bit with new-age marketing bullshit ("low carbon footprint", "silent", "under $99") and sell it not as a product but as a service ($12 a month). There you go, your KDE-based linux mini-box with 4gb flash-drive and a lot of usb connectors. Oh and don't forget the eye-candy website and a funny name that reminds people of Star Wars characters. Funny they never mention the lack of monitor, keyboard or mouse, but hey that would be so 1.0... Tags: Computing, GNU/Linux, Ideas, marketing, startups, technology, web-2.0

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The Next Web Awards

May 1st, 2007 SkyHorse The worldwide award for future accomplishments! The public awards for upcoming disruptive services, that will change the web. The 'webby' awards, v2.0 Tags: Web Design, web-2.0

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