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German DPAs Still Consider Google Analytics Illegal : Privacy & Information Security Law Blog

October 8th, 2010 SkyHorse

According to a report by the Hunton Privacy blog, the German Data Protection Authority (the Federal Commissioner for Data Protection and Freedom of Information) still believes using Google Analytics, or in fact any other technology that somehow exports users IP addresses to the US, is not compliant with their regulations and are therefore in breach of their Data Protection act. They warn if Google doesn’t get it’s act together it will start going after companies in Germany using the Google Analytics suite. More information at German DPAs Still Consider Google Analytics Illegal : Privacy & Information Security Law Blog.

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Tags: google, privacy

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Interest-based behavioural targeting cookies: What do they know about you?

June 27th, 2009 SkyHorse

Browser cookieOnline privacy is now a hot a topic as it ever was since the introduction of cookies in the early 90s. Cookies enable a website to recall that your browser is the same browser that visited it on previous sessions, and over time this effectively lets the web sites build a list of interest topics your browser has visited. This becomes the source for Interest-based behavioural targeting advertising, a step on from contextual-ads you are most certainly used to see. But do you know what they know? Find out if your cookies are revealing your real passions.

List of sites showing what information advertisers have based on your cookies:

http://www.google.com/ads/preferences
http://tags.bluekai.com/registry
http://www.safecount.net/viewyourcookiesinformation.php
http://www.tradedoubler.com/uk-en/legal/targeting.html

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Tags: behavioural-targeting, bluekai, cookies, google, privacy, safecount, tradedoubler

Related posts:

  • What is… Behavioural Targeting? Part I: Contextual, Re-targeting and Interest-based targeting
  • Evercookie: the browser cookie that won’t die
  • You’ve been de-Phormed, have a nice day :)

Posted in advertising, online media | No Comments »

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