Tag: marketing

  • GRP and TRP – Offline marketing notions for online advertising professionals

    In a conscient effort to help getting rid of CTR based performance measurements, I think it’s important to bring out two concepts not that familiar to online advertising professionals that are very relevant to online branding campaigns. These concepts are the basis of any evaluation of a campaign marketing effectiveness, especially when using Behavioural Targeting […]

  • Advertisers pulling out of Facebook: Reaction reaction reaction

    It was going to happen sooner or later. After BBC’s Panorama report on the people, sites and advertisers behind some of the worst ‘user-generated’ content on the UK web space it took just a few days for the fire to spread to the marketing director’s desk and for him to call off any ads placed […]

  • Zonbu – The Zen of computers, or is it?

    Zonbu is what I call a YAW2.0C (yet another web 2.0 company). Take a product (computer), hype it up a bit with new-age marketing bullshit (“low carbon footprint”, “silent”, “under $99”) and sell it not as a product but as a service ($12 a month). There you go, your KDE-based linux mini-box with 4gb flash-drive […]

  • wunderLOOP: The start of a new wave of online advertising

    Panama, Yahoo’s new advertising platform, and its super abilities, is not the only online advertising technology that is going to be making waves in 2007. wunderLOOP, a Luxembourg-based behavioral advertising and content targeting company, is about to announce a big round of funding that would allow the company to expand and take on its bigger […]

  • Web Host Company hacks into their own client’s accounts

    This has to be the most disgusting marketing strategy since the dawn of forehead tattoos: Dedicated Hosting Companies » Blog Archive » Hacked by my host! Be Careful! Who’s watching the watchers?