SkyHorse.Org

Deep Packet Inspection takes another blow

After US congress put a halt to ISP-based tracking while they try to figure out where the “creepy factor” line is, NebudAd suspended it’s activities, Front Porch was forced to shut off the behavioural tracking part of their system and the latest to throw in the towel is now Adzilla who have put up on their home page “We have stepped out for a little…”.

With an opt-in model being tried out in the UK by Phorm starting last week, Deep Packet Inspection (DPI) is not dead yet, but it has definitely taken a step back.

Or forward, depending where you stand on the privacy concern fence.

Share/Bookmark

Related posts:

• What is… Behavioural Targeting? Part I: Contextual, Re-targeting and Interest-based targeting
• Phorm strikes back
• You’ve been de-Phormed, have a nice day :)

Posted in online media | No Comments »

Yet another BT company bites the hook: Yahoo! Acquires BlueLithium

So, another Behavioural Targeting company bites the hook. Yahoo! announced yesterday that it reached an agreement to buy BlueLithium for roughly $300 Million in cash (£150 Million), apparently making Gurbaksh Chahal, BlueLithium’s Chairman and CEO, a very happy man at 25. But despite his young age this is not all new to him, as his previous company ClickAgents founded when he was only 18 followed the same steps and eventually got merged with ValueClick, making it the largest ad network at the time. Good for you mate, keep us posted on what you’re up to next, as no one believes you’ll stick around BL for very long.

Yahoo! Announces Agreement to Acquire BlueLithium: Financial News – Yahoo! Finance

Share/Bookmark

Related posts:

• wunderLOOP: The start of a new wave of online advertising
• The state of Online Advertising 2.0 – part 1: Microhoo?
• AudienceScience buys wunderloop

Posted in online media | 1 Comment »

wunderLOOP: The start of a new wave of online advertising

Panama, Yahoo’s new advertising platform, and its super abilities, is not the only online advertising technology that is going to be making waves in 2007.
wunderLOOP, a Luxembourg-based behavioral advertising and content targeting company, is about to announce a big round of funding that would allow the company to expand and take on its bigger rivals.

http://gigaom.com/2007/01/26/skype-zennstrom-euro-angels-fall-for-wunderloop/

Share/Bookmark

Related posts:

• wunderloop and United Internet Media merge targeting technologies
• Yet another BT company bites the hook: Yahoo! Acquires BlueLithium
• GRP and TRP – Offline marketing notions for online advertising professionals

Posted in Computing, Web Design | No Comments »