November 12th, 2008 SkyHorse
Thanks to privacy advocate and anti-phorm campaigner Peter John of www.deformation.org.uk I found the way to stop Phorm from snooping and using your website’s data for their benefit.
In fact it’s quite simple as long as you have PHP or some server side technology on your web server.
An image (or another) request to your site responds with a cookie with the same format as Phorm’s opt-out cookie. So after you’ve opened this image in your browser Phorm won’t track what you do on my site. Neat!
In my case I used the default code and image from the dephormation script.
Have a look there for an easy how-to guide.
Have a nice day :)
Tags:
behavioural-targeting,
deep packet inspection,
phormRelated posts:
Posted in Uncategorized | No Comments »
October 8th, 2008 SkyHorse
After US congress put a halt to ISP-based tracking while they try to figure out where the “creepy factor” line is, NebudAd suspended it’s activities, Front Porch was forced to shut off the behavioural tracking part of their system and the latest to throw in the towel is now Adzilla who have put up on their home page “We have stepped out for a little…”.
With an opt-in model being tried out in the UK by Phorm starting last week, Deep Packet Inspection (DPI) is not dead yet, but it has definitely taken a step back.
Or forward, depending where you stand on the privacy concern fence.
Tags:
behavioural-targeting,
deep packet inspection,
frontporch,
nebuad,
online media,
online-advertising,
phormRelated posts:
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September 5th, 2007 SkyHorse
So, another Behavioural Targeting company bites the hook. Yahoo! announced yesterday that it reached an agreement to buy BlueLithium for roughly $300 Million in cash (£150 Million), apparently making Gurbaksh Chahal, BlueLithium’s Chairman and CEO, a very happy man at 25. But despite his young age this is not all new to him, as his previous company ClickAgents founded when he was only 18 followed the same steps and eventually got merged with ValueClick, making it the largest ad network at the time. Good for you mate, keep us posted on what you’re up to next, as no one believes you’ll stick around BL for very long.
Yahoo! Announces Agreement to Acquire BlueLithium: Financial News – Yahoo! Finance
Tags:
behavioural-targeting,
bluelithium,
online media,
web-marketing,
yahooRelated posts:
Posted in online media | 1 Comment »
January 26th, 2007 SkyHorse
Panama, Yahoo’s new advertising platform, and its super abilities, is not the only online advertising technology that is going to be making waves in 2007.
wunderLOOP, a Luxembourg-based behavioral advertising and content targeting company, is about to announce a big round of funding that would allow the company to expand and take on its bigger rivals.
http://gigaom.com/2007/01/26/skype-zennstrom-euro-angels-fall-for-wunderloop/
Tags:
AI,
behavioural-targeting,
Computing,
marketing,
startups,
Web Design,
web-2.0,
web-marketing,
wunderloopRelated posts:
Posted in Computing, Web Design | No Comments »
