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Deutsche Post buys targeting firm Nugg.ad

August 25th, 2010 SkyHorse

Not long after wunderloop was sold to AudienceScience, its country rival Nugg.ad sells for an undisclosed amount to Deutsche Post, according to research-live.com.
Is this an indicator that Behavioural Targeting has matured enough or simply German recession driving smart investors to pick-up cool tech companies?

Tags: behavioural-targeting, deutsche post, nugg.ad, online media

Related posts:

• AudienceScience buys wunderloop
• Yet another BT company bites the hook: Yahoo! Acquires BlueLithium
• wunderloop and United Internet Media merge targeting technologies

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AudienceScience buys wunderloop

July 2nd, 2010 SkyHorse

Internet world business reported today that US targeting provider AudienceScience has reached an agreement to buy wunderloop, the European leader in behavioural targeting that had filled for insolvency end of April this year. The amount and terms have not been disclosed yet but Internet World speculates it would be in the double-digits (Millions), having beaten another potential investor from Germany FAZ.
AudienceScience has long been trying to get a foot in the European market after leading the US and Japanese scenes.

Tags: audiencescience, behavioural-targeting, online media, wunderloop

Related posts:

• Deutsche Post buys targeting firm Nugg.ad
• wunderloop and United Internet Media merge targeting technologies
• Yet another BT company bites the hook: Yahoo! Acquires BlueLithium

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wunderloop and United Internet Media merge targeting technologies

October 22nd, 2009 SkyHorse

wunderloop and United Internet Media announced today they have struck a deal to merge their targeting technologies into a single platform. This will create one of Europe’s leading online advertising targeting platforms and serving 7 of the top 10 German media players (AGOF Internet Facts 2009). wunderloop is to receive the TGP technology assets from UIM and take over the operation and development of the new platform whilst in return 1&1 Internet AG receives a minority stake in wunderloop.

Full press release available at http://www.wunderloop.com/site/?page_id=83&lang=en

Tags: behavioural-targeting, TGP, UIM, united internet media, wunderloop

Related posts:

• What is… Behavioural Targeting? Part I: Contextual, Re-targeting and Interest-based targeting
• AudienceScience buys wunderloop
• wunderLOOP: The start of a new wave of online advertising

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Behavioural Targeting: The Future (a video by Audience Science)

October 7th, 2009 SkyHorse

When a competitor does something interesting and it benefits the whole industry, it should be commended and shared. So here it is, “2020 The Future of Behavioural Targeting” by Audience Science, looking back at the evolution of the Internet as a media consumption platform and speculating where it will be in 11 years time:

update: someone just pointed out to me how incredibly similar this presentation is with the original “Shift Happens” video from Karl Fisch and Scott McLeod. And me thinking it was something original… Links to original “Shift Happens” videos:
http://shifthappens.wikispaces.com/versions

Tags: audience science, behavioural-targeting, online-advertising

Related posts:

• What is… Behavioural Targeting? Part I: Contextual, Re-targeting and Interest-based targeting
• Deep Packet Inspection takes another blow
• Forrester’s Emily Riley online advertising forecast 2010-2012

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Interest-based behavioural targeting cookies: What do they know about you?

June 27th, 2009 SkyHorse

Online privacy is now a hot a topic as it ever was since the introduction of cookies in the early 90s. Cookies enable a website to recall that your browser is the same browser that visited it on previous sessions, and over time this effectively lets the web sites build a list of interest topics your browser has visited. This becomes the source for Interest-based behavioural targeting advertising, a step on from contextual-ads you are most certainly used to see. But do you know what they know? Find out if your cookies are revealing your real passions.

List of sites showing what information advertisers have based on your cookies:

http://www.google.com/ads/preferences
http://tags.bluekai.com/registry
http://www.safecount.net/viewyourcookiesinformation.php
http://www.tradedoubler.com/uk-en/legal/targeting.html

Tags: behavioural-targeting, bluekai, cookies, google, privacy, safecount, tradedoubler

Related posts:

• What is… Behavioural Targeting? Part I: Contextual, Re-targeting and Interest-based targeting
• You’ve been de-Phormed, have a nice day :)
• wunderloop and United Internet Media merge targeting technologies

Posted in advertising, online media | No Comments »