September 5th, 2007 SkyHorse
So, another Behavioural Targeting company bites the hook. Yahoo! announced yesterday that it reached an agreement to buy BlueLithium for roughly $300 Million in cash (£150 Million), apparently making Gurbaksh Chahal, BlueLithium’s Chairman and CEO, a very happy man at 25. But despite his young age this is not all new to him, as his previous company ClickAgents founded when he was only 18 followed the same steps and eventually got merged with ValueClick, making it the largest ad network at the time. Good for you mate, keep us posted on what you’re up to next, as no one believes you’ll stick around BL for very long.
Yahoo! Announces Agreement to Acquire BlueLithium: Financial News - Yahoo! Finance
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January 31st, 2007 SkyHorse
…a backend ad engine that can pinpoint viewers by location, time of day, viewing habits, and opt-in profile information to serve up a perfect ad. Developed by open source geeks in privacy-centric Europe, the central database doesn’t store any identifying data….
Open Source Geeks? Hilarious! Unless you’re an industry insider you would be forgiven if you didn’t know the “Geeks” they are referring to is the web 2.0 company “wunderLOOP“, who claim to be the future of online advertising.
We’ll see.
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Posted in Computing, Personal | No Comments »
January 26th, 2007 SkyHorse
Panama, Yahoo’s new advertising platform, and its super abilities, is not the only online advertising technology that is going to be making waves in 2007.
wunderLOOP, a Luxembourg-based behavioral advertising and content targeting company, is about to announce a big round of funding that would allow the company to expand and take on its bigger rivals.
http://gigaom.com/2007/01/26/skype-zennstrom-euro-angels-fall-for-wunderloop/
Tags:
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