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RTB gaining momentum, NY Times reports

March 16th, 2010 SkyHorse

Ads Set the Pace on the Web

NY Times reports on the efforts from AppNexus (Michael Rubenstein, Ex DoubleClick Exchange Exec), Google, Yahoo and Ebay on Real Time Bidding. http://www.nytimes.com/2010/03/12/business/media/12adco.html?ref=business

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Tags: appnexus, ebay, google, RTB, yahoo

Related posts:

  • The state of Online Advertising 2.0 – part 1: Microhoo?
  • Interest-based behavioural targeting cookies: What do they know about you?
  • Forrester’s Emily Riley online advertising forecast 2010-2012

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