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Deep Packet Inspection takes another blow

October 8th, 2008 SkyHorse

After US congress put a halt to ISP-based tracking while they try to figure out where the “creepy factor” line is, NebudAd suspended it’s activities, Front Porch was forced to shut off the behavioural tracking part of their system and the latest to throw in the towel is now Adzilla who have put up on their home page “We have stepped out for a little…”.

With an opt-in model being tried out in the UK by Phorm starting last week, Deep Packet Inspection (DPI) is not dead yet, but it has definitely taken a step back.

Or forward, depending where you stand on the privacy concern fence.

Tags: behavioural-targeting, deep packet inspection, frontporch, nebuad, online media, online-advertising, phorm

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• What is… Behavioural Targeting? Part I: Contextual, Re-targeting and Interest-based targeting
• Phorm strikes back
• You’ve been de-Phormed, have a nice day :)

Posted in online media | No Comments »

The Web 2.0 is Green and Grey

June 1st, 2008 SkyHorse

Web 2.0 has some known idiosyncrasies such as the cartoonish “Beta” logo or the Star Wars like acronyms (see the Web2.0 vs StarWars quiz). A not so known fact is the amount of companies using Green and Grey as their colours:

See my point?

Tags: design, web-2.0

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• Web 2.0 or Star Wars Character?
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Posted in online media | No Comments »

wunderloop hires Torsten Ahlers as new CEO

May 30th, 2008 SkyHorse

Torsten announced yesterday on his blog he will be joining wunderloop, so I guess it’s official now.
Coming from AOL DE, one of the long time wunderloop clients, he will join the exciting behavioural targeting company in July.

Welcome to wunderloop Torsten, and good luck!

Tags: aol, wunderloop

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Web 2.0 or StarWars Character Quiz

May 5th, 2008 SkyHorse This is a complete rip-off from the Cerado's quiz but I think its so funny I have to have it here as well. Give it a go!

	web 2.0	star wars
barada
kiko
bossk
brakiss
trumba
eskobo
callista
wedge
favoor
nuvvo
jango
meebo
pando
jarjar
nilo
qoop
oola
lulu
padme
agatra
sebulba
oyogi
renkoo
watto
yedda
greedo
django
zoto
panaka
riya
dooku
reddit
tarkin
daala
congoo
ning
thrawn
lando
squidoo
wicket
collective x
tagyu
goowy

Your Score:

How many correct answers did you get?

• 0-10: Please visit Luddite.com for your prize.
• 11-20: Revel in it! You've achieved a rare zen balance of pop culture knowledge and techno-prowess, and apparently still have a life to boot. Wieux-hieux!
• 21-30: Too...much...kool-aid...
• 31-40: As your doctor, I recommend moving out of your parents' basement.
• 41-42: No, really. Go outside or something. Ride a bike. Run barefoot through the grass. Get a pet. Anything.
• 43: Mike Arrington? Is that you?

Tags: >, starwars, web-2.0

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• New web marketing strategy born?
• Interest-based behavioural targeting cookies: What do they know about you?
• What is… Behavioural Targeting? Part I: Contextual, Re-targeting and Interest-based targeting

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The state of Online Advertising 2.0 – part 1: Microhoo?

February 2nd, 2008 SkyHorse So after Yahoo stocks hit an almost all time low, Microsoft did what they do best: snap the competition up. And what a catch they had this time! Yahoo, founded in the very early 90s (saw its first million page views in 1994) by two Stanford grads, is now one of the top contenders in the "new media advertising industry" heavyweight championship, industry which is estimated to be worth £1.3 Billion ($2.5 Billion USD) at present in the UK alone with an additional £8 billion ($17 billion) in the US in the end of 2006. So what is Microsoft really buying into? Yahoo has survived and strived by being able to keep up with the Joneses (aka Google) even if they didn't really innovate. Microsoft on the other hand right now is simply an "also-ran" on Web 2.0. What Yahoo enjoyed simplyfing (web mail, directory index, online games) Microsoft enjoyed 'businessfying' (remember HoTMaiL before Microsoft?). And with their platform-agnostic approach it's no surprise Mac users have much higher affinity to Yahoo products and services than anyone else's. Yahoo is the Apple of web 2.0, lifestyle included. Just look at their acquisitions: Photo-sharing with Flickr, del.icio.us social bookmarking, blogging site MyBlogLog, BuzzTracker, Rivals.com, Upcoming.org, video editing JumpCut, Blo.gs, Bix.com. But Yahoo isn't just a lifestyle brand. It was also gearing up to online advertising in a big way, and has been doing so for a while with even more acquisitions that started with Overture in 2003 and followed by TeRespondo (brazilian ad network), AdInterax and more recently RightMedia and BlueLithium. So, who's left? There's Google, AOL and possibly WPP. Really that's it. Everyone else left in the online advertising space is a horde of small and medium size players either filling a niche spot or waiting to become the "next big thing". But some other contenders may have not emerged yet. If say an E-bay or Amazon decided to buy some of these small fish, they could certainly come into the game. One interesting 'fish' that hasn't made any significant move in this space is Apple. Apple cannot be sleeping, but what are they waiting for? Apple Ads? They have been selling iPods and iPhones like hotcakes and now have significant cash reserves ($15.4 billion). With analysts predicting they will grow 23% a year for the next five years everyone is saying they must take it out of Reno and invest it somewhere in the next 12 months. Where exactly is leaving people divided. To be continued... "The state of Online Advertising - part 2"Tags: amazon, aol, apple, ebay, microsoft, online media, online-advertising, wpp, yahoo

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Posted in apple, online media | No Comments »