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ModSecurity 2.5 : a book by Magnus Mischel

December 10th, 2009 SkyHorse

ModSecurity 2.5 book cover

ModSecurity 2.5 book cover

When I received ModSecurity 2.5 by Magnus Mischel through the post I was expecting a decent, thick and technically focused book on setting up and configuring obscure areas of ModSecurity.
On reading it I was pleasantly surprised to find how practical, direct and friendly it was (it even has its own section explaining what “Regular Expressions” are), so this is not just for the expert user, but beginner sys admin too.
The book guides you through all the steps to setting up ModSecurity 2.5 in your apache server, from installation to setting up basic and advanced rules. It also takes a look at real-life examples which is a definite must read as its the hardest part for anyone starting to use the tool.
At £30.99 (£21.99 for e-book version) its a good investment for everyone thinking about or already using ModSecurity to protect apache web servers.

Language English
Paperback 280 pages [191mm x 235mm]
Release date November 2009
ISBN 1847194745
ISBN 13 978-1-847194-74-9
Author(s) Magnus Mischel
Topics and Technologies Open Source, Linux Servers
Published by Packt Publishing

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Tags: apache, book, hacking, mod-security, modsecurity, Security

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Posted in Uncategorized | No Comments »

wunderloop and United Internet Media merge targeting technologies

October 22nd, 2009 SkyHorse

wunderloop and TGP

wunderloop and United Internet Media announced today they have struck a deal to merge their targeting technologies into a single platform. This will create one of Europe’s leading online advertising targeting platforms and serving 7 of the top 10 German media players (AGOF Internet Facts 2009). wunderloop is to receive the TGP technology assets from UIM and take over the operation and development of the new platform whilst in return 1&1 Internet AG receives a minority stake in wunderloop.

Full press release available at http://www.wunderloop.com/site/?page_id=83&lang=en

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Tags: behavioural-targeting, TGP, UIM, united internet media, wunderloop

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  • What is… Behavioural Targeting? Part I: Contextual, Re-targeting and Interest-based targeting
  • AudienceScience buys wunderloop
  • wunderLOOP: The start of a new wave of online advertising

Posted in advertising | No Comments »

Behavioural Targeting: The Future (a video by Audience Science)

October 7th, 2009 SkyHorse

When a competitor does something interesting and it benefits the whole industry, it should be commended and shared. So here it is, “2020 The Future of Behavioural Targeting” by Audience Science, looking back at the evolution of the Internet as a media consumption platform and speculating where it will be in 11 years time:

update: someone just pointed out to me how incredibly similar this presentation is with the original “Shift Happens” video from Karl Fisch and Scott McLeod. And me thinking it was something original… Links to original “Shift Happens” videos:
http://shifthappens.wikispaces.com/versions

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Tags: audience science, behavioural-targeting, online-advertising

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  • What is… Behavioural Targeting? Part I: Contextual, Re-targeting and Interest-based targeting
  • GRP and TRP – Offline marketing notions for online advertising professionals
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Posted in online media | No Comments »

wunderloop connect exchange @ FarneyMedia.com

July 31st, 2009 SkyHorse

FarneyMedia.com

FarneyMedia.com

Went to have a chat with Ciaran from FarneyMedia over a pint about the wunderloop connect exchange and ended up having a very interesting debate on the whole life and death and life of online advertising. Coming from the technology side of the fence myself, Ciaran strikes me as a one of those people who manages to get both tech and commercial landscapes in one sentence, which is perhaps why his blog is such an interesting read. You can find the article on wunderloop connect at http://www.farneymedia.com/2009/07/31/wunderloop-connect-enhancing-the-online-media-buy-in-europe/

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Tags: adexchanges, farneymedia, online-advertising, wunderloop

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Interest-based behavioural targeting cookies: What do they know about you?

June 27th, 2009 SkyHorse

Browser cookieOnline privacy is now a hot a topic as it ever was since the introduction of cookies in the early 90s. Cookies enable a website to recall that your browser is the same browser that visited it on previous sessions, and over time this effectively lets the web sites build a list of interest topics your browser has visited. This becomes the source for Interest-based behavioural targeting advertising, a step on from contextual-ads you are most certainly used to see. But do you know what they know? Find out if your cookies are revealing your real passions.

List of sites showing what information advertisers have based on your cookies:

http://www.google.com/ads/preferences
http://tags.bluekai.com/registry
http://www.safecount.net/viewyourcookiesinformation.php
http://www.tradedoubler.com/uk-en/legal/targeting.html

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Tags: behavioural-targeting, bluekai, cookies, google, privacy, safecount, tradedoubler

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  • What is… Behavioural Targeting? Part I: Contextual, Re-targeting and Interest-based targeting
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  • You’ve been de-Phormed, have a nice day :)

Posted in advertising, online media | No Comments »

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