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German DPAs Still Consider Google Analytics Illegal : Privacy & Information Security Law Blog

October 8th, 2010 SkyHorse

According to a report by the Hunton Privacy blog, the German Data Protection Authority (the Federal Commissioner for Data Protection and Freedom of Information) still believes using Google Analytics, or in fact any other technology that somehow exports users IP addresses to the US, is not compliant with their regulations and are therefore in breach of their Data Protection act. They warn if Google doesn’t get it’s act together it will start going after companies in Germany using the Google Analytics suite. More information at German DPAs Still Consider Google Analytics Illegal : Privacy & Information Security Law Blog.

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Tags: google, privacy

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Interview Jeff Hirsch, CEO AudienceScience @dmexco 2010

September 27th, 2010 SkyHorse

Jeff Hirsch interviewed at dmexco 2010, covering the wunderloop acquisition earlier this year and recent developments in the European market.

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Tags: audiencescience, online-advertising, wunderloop

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Posted in Uncategorized | No Comments »

Evercookie: the browser cookie that won’t die

September 25th, 2010 SkyHorse

Geek.com reports of an open-source project that is building a JavaScript API to provide developers with very persistent cookies for user identification. So far it uses 8 mechanisms to store the user id in the browser, ranging from standard cookies to LSO and original methods such as ETags and forced cached auto-generated PNG images. Soon in a browser near you: http://samy.pl/evercookie/

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Tags: behavioural-targeting, cookies

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Posted in advertising | 2 Comments »

What The European Display Landscape Looks Like In 2010 | ExchangeWire.com

September 14th, 2010 SkyHorse

What The European Display Landscape Looks Like In 2010 | ExchangeWire.com.

2010 – Display Advertising Eco-System Europe

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Tags: display-advertising, online media, online-advertising

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  • An interesting presentation on the display advertising landscape
  • ShiftForward – online advertising technology R&D
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Posted in Uncategorized | 1 Comment »

Deutsche Post buys targeting firm Nugg.ad

August 25th, 2010 SkyHorse

nugg.ad

Not long after wunderloop was sold to AudienceScience, its country rival Nugg.ad sells for an undisclosed amount to Deutsche Post, according to research-live.com.
Is this an indicator that Behavioural Targeting has matured enough or simply German recession driving smart investors to pick-up cool tech companies?

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Tags: behavioural-targeting, deutsche post, nugg.ad, online media

Related posts:

  • AudienceScience buys wunderloop
  • Yet another BT company bites the hook: Yahoo! Acquires BlueLithium
  • wunderloop and United Internet Media merge targeting technologies

Posted in advertising | No Comments »

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