SkyHorse.Org

Deutsche Post buys targeting firm Nugg.ad

August 25th, 2010 SkyHorse

nugg.ad

Not long after wunderloop was sold to AudienceScience, its country rival Nugg.ad sells for an undisclosed amount to Deutsche Post, according to research-live.com.
Is this an indicator that Behavioural Targeting has matured enough or simply German recession driving smart investors to pick-up cool tech companies?

  • Google Buzz
  • Delicious
  • Facebook
  • Twitter
  • LinkedIn
  • Share/Bookmark
Tags: behavioural-targeting, deutsche post, nugg.ad, online media

Related posts:

  • AudienceScience buys wunderloop
  • Yet another BT company bites the hook: Yahoo! Acquires BlueLithium
  • wunderloop and United Internet Media merge targeting technologies

Posted in advertising | No Comments »

A few good DSPs – the movie

July 9th, 2010 SkyHorse

Well done to Terence Kawaja on his “A Few Good DSPs” comedy video, it has definitely struck the hilarious chord in the industry. If you are wondering what a “DSP” is, then don’t bother, but if you know your IAB from your EIAA then you will be in for a treat:

  • Google Buzz
  • Delicious
  • Facebook
  • Twitter
  • LinkedIn
  • Share/Bookmark
Tags: comedy, DSP, online media, online-advertising

Related posts:

  • Forrester’s Emily Riley online advertising forecast 2010-2012
  • The state of Online Advertising 2.0 – part 1: Microhoo?
  • Behavioural Targeting: The Future (a video by Audience Science)

Posted in advertising | 1 Comment »

AudienceScience buys wunderloop

July 2nd, 2010 SkyHorse

Internet world business reported today that US targeting provider AudienceScience has reached an agreement to buy wunderloop, the European leader in behavioural targeting that had filled for insolvency end of April this year. The amount and terms have not been disclosed yet but Internet World speculates it would be in the double-digits (Millions), having beaten another potential investor from Germany FAZ.
AudienceScience has long been trying to get a foot in the European market after leading the US and Japanese scenes.

  • Google Buzz
  • Delicious
  • Facebook
  • Twitter
  • LinkedIn
  • Share/Bookmark
Tags: audiencescience, behavioural-targeting, online media, wunderloop

Related posts:

  • Deutsche Post buys targeting firm Nugg.ad
  • wunderloop and United Internet Media merge targeting technologies
  • Yet another BT company bites the hook: Yahoo! Acquires BlueLithium

Posted in advertising | No Comments »

Paragliding Sierra de Lijar

May 27th, 2010 SkyHorse

Because ideas don’t come when you’re sitting in the office, thermaling the Sierra de Lijar on a truly magical day:

Thermaling Lijar from Paulo Cunha on Vimeo.

  • Google Buzz
  • Delicious
  • Facebook
  • Twitter
  • LinkedIn
  • Share/Bookmark
Tags: paragliding

Related posts:

  • Paragliding in Spain with Lijar Sur
  • The Million Dollar Homepage – How to make easy money
  • Patent the patent

Posted in Ideas, Philosophy | No Comments »

RTB gaining momentum, NY Times reports

March 16th, 2010 SkyHorse

Ads Set the Pace on the Web

NY Times reports on the efforts from AppNexus (Michael Rubenstein, Ex DoubleClick Exchange Exec), Google, Yahoo and Ebay on Real Time Bidding. http://www.nytimes.com/2010/03/12/business/media/12adco.html?ref=business

  • Google Buzz
  • Delicious
  • Facebook
  • Twitter
  • LinkedIn
  • Share/Bookmark
Tags: appnexus, ebay, google, RTB, yahoo

Related posts:

  • The state of Online Advertising 2.0 – part 1: Microhoo?
  • Interest-based behavioural targeting cookies: What do they know about you?
  • Forrester’s Emily Riley online advertising forecast 2010-2012

Posted in Uncategorized | No Comments »

« Previous Entries

  • Tags

    AI apple behavioural-targeting business Computing cPanel deep packet inspection design Downloads Games GNU/Linux google hacking hacking Hardware headphones hosting Ideas Instant Messaging iphone marketing mod-security online-advertising online media Personal Philosophy phorm poker Programming satire scripts Security sociology startups technology Travel ubuntu v-moda Visionarism web-2.0 web-marketing Web Design WHM wunderloop yahoo

  • Pages

    • About
    • Web Server Administration
      • Auto update modsecurity rules – modsec.sh
      • DirectAdmin to cPanel : a partial BASH solution
      • The Definite Guide of Obscure Tweaks to Install and Maintain cPanel / WHM (version 10)
        • Configuring E-mail (Exim) related areas
        • Fixing open DNS servers
        • Monitoring your server
        • Scripts and misc information
        • Security by Obscurity
        • Tweaking apache web server

  • Twitter Updates

    • Ads

    • RSS NMA

      • ITV expands cross-platform offering for This Morning 2 September, 2010
      • Apple launches music social network Ping 2 September, 2010
      • MySpace allows users to sync with Facebook 31 August, 2010

    • RSS Brand Republic

      • My Media Week: James Whitmore, Postar 2 September, 2010
      • Buxton picks cricketer Cook as brand ambassador 2 September, 2010
      • AOL nets five-year Google search deal 2 September, 2010

    • RSS iMedia Connection: Consumer Strategies

      • Social media: What lies ahead
      • The truth about consumers' targeting fears
      • 3 reasons your brand doesn't have more Facebook fans

    • RSS Behavioural Targeting news

      • Moving Targets: Somebody Follow Me, Please? - MediaPost Publications 1 September, 2010
      • Moving Beyond Behavioral Ads - ClickZ News 1 September, 2010
      • Cybercrime Still a Major Concern - eMarketer 1 September, 2010
      • DigiRant: Retargeting Needs Some 411 - digiday:DAILY 31 August, 2010
      • How to Make Google Matter in Social Media - GigaOm (blog) 30 August, 2010

    • RSS Adotas

      • Ping a Threat to Other Social Networks? 2 September, 2010
      • Twitter Swears OAuth for User Safety, Expands Link Shortener 2 September, 2010
      • AOL Renews Its Google Vows 2 September, 2010

    • RSS MarketingVox

      • Savvy Use of Online Ad Technologies Gooses Nevada Tourism Ad ROI 1 September, 2010
      • Users-generated Videos Drive Weather Channel Visits 1 September, 2010
      • Hotmail Adopts New Engagement Metrics 1 September, 2010

    • RSS ExchangeWire.com

      • One Media Manager Onboards Its 200th Facebook Advertiser; Facebook Looking To Launch Ad Network 2 September, 2010
      • OpenX Partners CCI To Build Out Automated Ad Trading Platform In Japan 1 September, 2010
      • AdAudience Moving Its Audience-Buying Offering From Wunderloop to Nugg.ad 31 August, 2010

    • RSS Segmentacion por comportamiento

      • Nota de prensa sobre la compra de wunderloop por Audience Science. 5 July, 2010
      • El gigante americano Audience Science compra wunderloop 5 July, 2010
      • Orange lanza su propio AdExchange 31 March, 2010

    • RSS Sandlines

      • the iPad and Marketing 28 January, 2010
      • The anticipation of disappointment 7 December, 2009
      • Groundhog Day 27 November, 2009

    • Ads

    • Blogroll

      • 90kts
      • Acxiom Poker Nights
      • Amy’s blog
      • Bytter’s blog
      • morena flor no samba da saudade
      • Not Quite There Yet
      • Swedish Pirate Party

    • Cartoons

      • Geek & Poke
      • Order of the Stick
      • User Friendly

    • Gaming

      • Neverwinter Nights

    • online media

      • Knowledge for the Digital Economy
      • Mike on Ads

    • Personal

      • Atelier de Camisa
      • Banksy
      • Designarte
      • My Amazon Wishlist
      • SkyServers.Org

    • Science

      • New Scientist
      • Rex Research
      • ScienceBox
      • Wired

    • Security

      • GPG4Win
      • GPGol
      • GPGShell
      • Mod Security
      • Offline Windows NT(2k,XP) Password Recovery

    • Web Design

      • PageStrength
      • SiteScore
      • UrlTrends

    • Akismet

      55,528 spam comments blocked by
      Akismet

    • Meta

      • Log in
      • Entries RSS
      • Comments RSS
      • WordPress.org

    © 2003 - 2010 Paulo Cunha | SkyHorse.Org is proudly powered by WordPress | Theme based on Bob