Forrester’s forecast on online advertising for the next 12 to 24 months, covering RTB, DSP, and other three-letter acronyms no one had heard of a year ago. Caught it on ExchangeWire , here’s a copy, well worth seeing:
When I received ModSecurity 2.5 by Magnus Mischel through the post I was expecting a decent, thick and technically focused book on setting up and configuring obscure areas of ModSecurity.
On reading it I was pleasantly surprised to find how practical, direct and friendly it was (it even has its own section explaining what “Regular Expressions” are), so this is not just for the expert user, but beginner sys admin too.
The book guides you through all the steps to setting up ModSecurity 2.5 in your apache server, from installation to setting up basic and advanced rules. It also takes a look at real-life examples which is a definite must read as its the hardest part for anyone starting to use the tool.
At £30.99 (£21.99 for e-book version) its a good investment for everyone thinking about or already using ModSecurity to protect apache web servers.
Language English
Paperback 280 pages [191mm x 235mm]
Release date November 2009
ISBN 1847194745
ISBN 13 978-1-847194-74-9
Author(s) Magnus Mischel
Topics and Technologies Open Source, Linux Servers
Published by Packt Publishing
wunderloop and United Internet Media announced today they have struck a deal to merge their targeting technologies into a single platform. This will create one of Europe’s leading online advertising targeting platforms and serving 7 of the top 10 German media players (AGOF Internet Facts 2009). wunderloop is to receive the TGP technology assets from UIM and take over the operation and development of the new platform whilst in return 1&1 Internet AG receives a minority stake in wunderloop.
When a competitor does something interesting and it benefits the whole industry, it should be commended and shared. So here it is, “2020 The Future of Behavioural Targeting” by Audience Science, looking back at the evolution of the Internet as a media consumption platform and speculating where it will be in 11 years time:
update: someone just pointed out to me how incredibly similar this presentation is with the original “Shift Happens” video from Karl Fisch and Scott McLeod. And me thinking it was something original… Links to original “Shift Happens” videos: http://shifthappens.wikispaces.com/versions
Went to have a chat with Ciaran from FarneyMedia over a pint about the wunderloop connect exchange and ended up having a very interesting debate on the whole life and death and life of online advertising. Coming from the technology side of the fence myself, Ciaran strikes me as a one of those people who manages to get both tech and commercial landscapes in one sentence, which is perhaps why his blog is such an interesting read. You can find the article on wunderloop connect at http://www.farneymedia.com/2009/07/31/wunderloop-connect-enhancing-the-online-media-buy-in-europe/
Tags: adexchanges, farneymedia, online-advertising, wunderloop
