SkyHorse.Org

About

A bit about me…

I’ve been interested in the online media space since 1997 when I first experimented with web development, marketing and SEO for a few SME in Porto, Portugal. Moved to London in 2001 and
after finishing a Computing degree at London Metropolitan University I started work at Acxiom, where I designed and implemented data flow processes to clean, SCV (single-customer view) and segment CRM data for clients such as HSBC, Polo Ralph Laurent and PartyGaming.
All this customer data analysis really excited me but I wanted to get back to my online root so in 2006 when I came across wunderloop, the ‘Behavioural Targeting’ company that was about to launch in Europe, I thought it was a perfect mix of both DM and online worlds. I’ve been with them since December that year until April 2010 where I moved back to Porto and became a consultant for European companies in the online media space, specialised in strategic consulting for rolling-out advertising solutions such as marketplaces, behavioural targeting and yield management systems.

This web site is a place where I simply leave my ideas, projects, files and my rants and raves, usually for friends to check out, but anyone and everyone is welcome to browse around and feel free to contact me.

Enjoy and make the best out of this site!

Paulo Cunha

LinkedIn: http://pt.linkedin.com/in/pcunha
Twitter: http://twitter.com/skyhorse

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Related posts:

  • CPM vs CPA
  • wunderloop and United Internet Media merge targeting technologies
  • Interest-based behavioural targeting cookies: What do they know about you?
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    • RSS ExchangeWire.com

      • ‘RTB: UK Takes the Lead’, by Nicolle Pangis, President of Real Media Group 9 April, 2013
      • ‘The Ego-System vs the Eco-System’, By Gareth Holmes, UK Publisher Director, PubMatic 8 April, 2013
      • WireColumn: Why ‘Pseudonymisation’ Can Be a Good Deal, for Both Users and Businesses 5 April, 2013
    • RSS Lies, Damned Lies…

      • Google launches cloud-based BigQuery service 1 May, 2012
      • Returning to the fold 8 March, 2012
      • Big (Hairy) Data 8 February, 2012
    • RSS iMedia Connection: Consumer Strategies

      • A consumer-driven mindset in a big media package
      • Learn to leverage the social-search connection
      • Your social media disaster kit
    • RSS Segmentacion por comportamiento

      • New Theme: Truly Minimal 11 April, 2013
      • Improved Menus, Autosave, Revision Tracking, and Post Locking, FTW! 11 April, 2013
      • New! Send to Readmill Widget 9 April, 2013
    • RSS Sandlines

      • The Social Phone doesn’t come with an IVR menu 7 November, 2011
      • Are you ready for Big Data? 2 November, 2011
      • Sandlines @ Mediapro 29 October, 2011
    • RSS Adotas

      • Survey: Is the Ad Industry Ready for Tech-Centric Media Planning and Buying? 10 April, 2013
      • WATCH: Mobile Video Views Up 300%; New Record Set for TV Everywhere Adoption 10 April, 2013
      • VIDEO: Adobe Primetime Launches, Bringing TV Content to Connected Screens 10 April, 2013
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      • Arif Durrani: Newspapers strike back with online paywalls 11 April, 2013
      • Ban all advertising to children, says children's lobby group 11 April, 2013
      • M&S chief Bolland backs new marketing approach to deliver growth 11 April, 2013
    • RSS MarketingVox

      • Online Vid Firms Invading TV Market, TV Market Not Obviously Concerned | Tablet Media Sucks Less than Phones, More than PCs | AOL, Late, Reaches for More Publisher Media Supply | Spendy Marquee Tech Buyouts Not Proving Better than Early Web Froth 10 April, 2013
    • RSS Behavioural Targeting news

      • Real-time mobile location-based advertising market to grow to €6.5 billion in ... - Telecom Lead 11 April, 2013
      • Businesses, advertise better! Follow your customers' tracks with with ENGINE 212 - LubbockOnline.com 11 April, 2013
      • The Digital Dispatch: AccuWeather, WWE, and Yahoo - iMedia Connection 10 April, 2013
      • Sense Networks Introduces the Latest Version of its Real-Time Bidding Platform ... - Business Wire (press release) 10 April, 2013
      • Revisiting monetary transmission and something to look for in the FOMC minutes - FT Alphaville 10 April, 2013
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