SkyHorse.Org

About

A bit about me…

I’ve been interested in the online media space since 1997 when I first experimented with web development, marketing and SEO for a few SME in Porto, Portugal. Moved to London in 2001 and
after finishing a Computing degree at London Metropolitan University I started work at Acxiom, where I designed and implemented data flow processes to clean, SCV (single-customer view) and segment CRM data for clients such as HSBC, Polo Ralph Laurent and PartyGaming.
All this customer data analysis really excited me but I wanted to get back to my online root so in 2006 when I came across wunderloop, the ‘Behavioural Targeting’ company that was about to launch in Europe, I thought it was a perfect mix of both DM and online worlds. I’ve been with them since December that year until April 2010 where I moved back to Porto and became a consultant for European companies in the online media space, specialised in strategic consulting for rolling-out advertising solutions such as marketplaces, behavioural targeting and yield management systems.

This web site is a place where I simply leave my ideas, projects, files and my rants and raves, usually for friends to check out, but anyone and everyone is welcome to browse around and feel free to contact me.

Enjoy and make the best out of this site!

Paulo Cunha

LinkedIn: http://pt.linkedin.com/in/pcunha
Twitter: http://twitter.com/skyhorse

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Related posts:

  • CPM vs CPA
  • wunderloop and United Internet Media merge targeting technologies
  • Interest-based behavioural targeting cookies: What do they know about you?
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    • RSS ExchangeWire.com

      • Brian Fitzpatrick, Europe MD, Adap.tv, Discusses The EMEA Offering, The Complexities Of The European Video Ad Market And The Rise Of RTB In The Video Channel 1 February, 2012
      • The Publisher Question: To RTB Or Not To RTB 31 January, 2012
      • Looking Beyond The Gadget Porn, What Were The Key Takeaways From This Year’s CES For Ad Tech? 27 January, 2012
    • RSS Lies, Damned Lies…

      • Building the Perfect Display Ad Performance Dashboard, Part II – metrics 20 December, 2011
      • Should Wikipedia accept advertising? 21 November, 2011
      • Building the Perfect Display Ad Performance Dashboard, Part I – creating a measurement framework 9 November, 2011
    • RSS iMedia Connection: Consumer Strategies

      • A consumer-driven mindset in a big media package
      • Learn to leverage the social-search connection
      • Your social media disaster kit
    • RSS Segmentacion por comportamiento

      • Chrome Users: Try the WordPress.com Extension 27 January, 2012
      • Your Stats Have a New Home 26 January, 2012
      • Reblogging is Back! 22 January, 2012
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      • The Social Phone doesn’t come with an IVR menu 7 November, 2011
      • Are you ready for Big Data? 2 November, 2011
      • Sandlines @ Mediapro 29 October, 2011
    • RSS Adotas

      • Sponsormob Leads the Way Into RTB for Mobile 31 January, 2012
      • Managing Your Privacy in a Public Digital World 31 January, 2012
      • AdTruth Gains W3C Thumbs-Up for Privacy Protection 31 January, 2012
    • RSS NMA

      • Heineken readies Facebook Valentine's push 1 February, 2012
      • ASA censures TripAdvisor over 'honesty' claims 1 February, 2012
      • Microsoft launches global advertising contest 31 January, 2012
    • RSS Brand Republic

      • L'Oréal anti-wrinkle cream ad thwarted by MP 1 February, 2012
      • TripAdvisor's 'reviews you can trust' claims barred by ASA 1 February, 2012
      • Sofa retailer to push 'test drive' app 1 February, 2012
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      • Closing Bell: Facebook to file $5B IPO | Neil Young's digital music endeavor | Ethical iPhone 31 January, 2012
      • Hotmail Tries Better Ad Targeting 31 January, 2012
      • 2012 Presidential Campaign: the Email Marketing Version 31 January, 2012
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      • Net closes on cookies: Targeted online ads to be exposed by new form of regulation - Daily Mail 1 February, 2012
      • Managing Your Privacy in a Public Digital World - ADOTAS 31 January, 2012
      • Facebook sees a huge jump in advertising - Media Life Magazine 31 January, 2012
      • Quidsi, Inc. Chooses SiteSpect to Optimize its Five Online Retail Sites with ... - MarketWatch (press release) 31 January, 2012
      • DS-IQ Integrates Intel® AIM Suite into Behavioral Targeting and Measurement ... - PR Newswire (press release) 31 January, 2012
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