A bit about me…
I’ve been interested in the online media space since 1997 when I first experimented with web development, marketing and SEO for a few SME in Porto, Portugal. Moved to London in 2001 and
after finishing a Computing degree at London Metropolitan University I started work at Acxiom, where I designed and implemented data flow processes to clean, SCV (single-customer view) and segment CRM data for clients such as HSBC, Polo Ralph Laurent and PartyGaming.
All this customer data analysis really excited me but I wanted to get back to my online root so in 2006 when I came across wunderloop, the ‘Behavioural Targeting’ company that was about to launch in Europe, I thought it was a perfect mix of both DM and online worlds. I’ve been with them since December that year until April 2010 where I moved back to Porto and became a consultant for European companies in the online media space, specialised in strategic consulting for rolling-out advertising solutions such as marketplaces, behavioural targeting and yield management systems.
This web site is a place where I simply leave my ideas, projects, files and my rants and raves, usually for friends to check out, but anyone and everyone is welcome to browse around and feel free to contact me.
Enjoy and make the best out of this site!