Internet world business reported today that US targeting provider
AudienceScience has reached an agreement to buy
wunderloop, the European leader in behavioural targeting that had filled for insolvency end of April this year. The amount and terms have not been disclosed yet but Internet World speculates it would be in the double-digits (Millions), having beaten another potential investor from Germany FAZ.
AudienceScience has long been trying to get a foot in the European market after leading the US and Japanese scenes.
Tags:
audiencescience,
behavioural-targeting,
online media,
wunderloopRelated posts:
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