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AudienceScience buys wunderloop

Internet world business reported today that US targeting provider AudienceScience has reached an agreement to buy wunderloop, the European leader in behavioural targeting that had filled for insolvency end of April this year. The amount and terms have not been disclosed yet but Internet World speculates it would be in the double-digits (Millions), having beaten another potential investor from Germany FAZ.
AudienceScience has long been trying to get a foot in the European market after leading the US and Japanese scenes.

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Tags: audiencescience, behavioural-targeting, online media, wunderloop

Related posts:

  • Deutsche Post buys targeting firm Nugg.ad
  • wunderloop and United Internet Media merge targeting technologies
  • Interview Jeff Hirsch, CEO AudienceScience @dmexco 2010

This entry was posted on Friday, July 2nd, 2010 at 3:48 pm and is filed under advertising. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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