SkyHorse.Org

wunderloop and United Internet Media announced today they have struck a deal to merge their targeting technologies into a single platform. This will create one of Europe’s leading online advertising targeting platforms and serving 7 of the top 10 German media players (AGOF Internet Facts 2009). wunderloop is to receive the TGP technology assets from UIM and take over the operation and development of the new platform whilst in return 1&1 Internet AG receives a minority stake in wunderloop.

Full press release available at http://www.wunderloop.com/site/?page_id=83&lang=en

Tags: behavioural-targeting, TGP, UIM, united internet media, wunderloop

Related posts:

• What is… Behavioural Targeting? Part I: Contextual, Re-targeting and Interest-based targeting
• wunderLOOP: The start of a new wave of online advertising
• AudienceScience buys wunderloop

This entry was posted on Thursday, October 22nd, 2009 at 7:00 am and is filed under advertising. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.