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Behavioural Targeting: The Future (a video by Audience Science)

When a competitor does something interesting and it benefits the whole industry, it should be commended and shared. So here it is, “2020 The Future of Behavioural Targeting” by Audience Science, looking back at the evolution of the Internet as a media consumption platform and speculating where it will be in 11 years time:

update: someone just pointed out to me how incredibly similar this presentation is with the original “Shift Happens” video from Karl Fisch and Scott McLeod. And me thinking it was something original… Links to original “Shift Happens” videos:
http://shifthappens.wikispaces.com/versions

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Tags: audience science, behavioural-targeting, online-advertising

Related posts:

  • What is… Behavioural Targeting? Part I: Contextual, Re-targeting and Interest-based targeting
  • GRP and TRP – Offline marketing notions for online advertising professionals
  • Deep Packet Inspection takes another blow

This entry was posted on Wednesday, October 7th, 2009 at 10:36 am and is filed under online media. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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