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Interest-based behavioural targeting cookies: What do they know about you?

Browser cookieOnline privacy is now a hot a topic as it ever was since the introduction of cookies in the early 90s. Cookies enable a website to recall that your browser is the same browser that visited it on previous sessions, and over time this effectively lets the web sites build a list of interest topics your browser has visited. This becomes the source for Interest-based behavioural targeting advertising, a step on from contextual-ads you are most certainly used to see. But do you know what they know? Find out if your cookies are revealing your real passions.

List of sites showing what information advertisers have based on your cookies:

http://www.google.com/ads/preferences
http://tags.bluekai.com/registry
http://www.safecount.net/viewyourcookiesinformation.php
http://www.tradedoubler.com/uk-en/legal/targeting.html

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Tags: behavioural-targeting, bluekai, cookies, google, privacy, safecount, tradedoubler

Related posts:

  • What is… Behavioural Targeting? Part I: Contextual, Re-targeting and Interest-based targeting
  • You’ve been de-Phormed, have a nice day :)
  • wunderloop and United Internet Media merge targeting technologies

This entry was posted on Saturday, June 27th, 2009 at 5:58 pm and is filed under advertising, online media. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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