SkyHorse.Org

Phorm (AIM: PHRM) has launched a counter-attack in what they describe as media “guerrilla warfare” against a small but dedicated band of online “privacy pirates” who are, Phorm claims, targeting journalists, MPs, EU officials and regulators with the purpose of destroying the company.

What I am not sure about is why Phorm is surprised about this. All you had to do was to ask a bunch of techies what they thought would happen if DPI technology was commercially deployed in the UK (there is non-commercial DPI run by ISPs and Government, I don’t see anyone shouting about it…) to realise it would lead to an avalanche of “privacy pirates” voicing their opinion. If this is a “smear campaign” as Phorm puts it, or simply bloggers being bloggers, its worth having a look at both sides of the fence at http://www.stopphoulplay.com.

Related posts:

• You’ve been de-Phormed, have a nice day :)
• Deep Packet Inspection takes another blow
• What is… Behavioural Targeting? Part I: Contextual, Re-targeting and Interest-based targeting

This entry was posted on Tuesday, April 28th, 2009 at 11:38 am and is filed under advertising. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.