Comments on: What is… Behavioural Targeting? Part I: Contextual, Re-targeting and Interest-based targeting http://www.skyhorse.org/2009/03/what-is-behavioural-targeting-part-i An open introspection Wed, 16 Sep 2009 20:00:45 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Ann Betts http://www.skyhorse.org/2009/03/what-is-behavioural-targeting-part-i/comment-page-1#comment-29729 Ann Betts Mon, 16 Mar 2009 15:06:10 +0000 http://www.skyhorse.org/?p=214#comment-29729 Really enjoyed this post - great explanation about where retargeting falls in the BT arena, as well as what exactly it is and how best to manage it. I did want to make a comment about something you said: "Whilst re-targeting has very useful applications and it does perform quite well it has it’s limitations, mostly reach and scalability. Imagine you have 30 separate re-targeting pixels, one for each of the pages you want to track, it can start to become very messy to organize and book your campaigns based on this data. Not to mention forecasting." While this is true for most advertisers and agencies that choose to implement retargeting campaigns on their own; however not true if you work with a retargeting provider, like FetchBack, that uses one Smart Pixel for an entire site, and gives greater results due to easy optimization. It's definitely worth the time to investigate - especially as most advertisers are able to see an ROI of up to 15:1. Really enjoyed this post – great explanation about where retargeting falls in the BT arena, as well as what exactly it is and how best to manage it.

I did want to make a comment about something you said:

“Whilst re-targeting has very useful applications and it does perform quite well it has it’s limitations, mostly reach and scalability. Imagine you have 30 separate re-targeting pixels, one for each of the pages you want to track, it can start to become very messy to organize and book your campaigns based on this data. Not to mention forecasting.”

While this is true for most advertisers and agencies that choose to implement retargeting campaigns on their own; however not true if you work with a retargeting provider, like FetchBack, that uses one Smart Pixel for an entire site, and gives greater results due to easy optimization. It’s definitely worth the time to investigate – especially as most advertisers are able to see an ROI of up to 15:1.

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