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Deep Packet Inspection takes another blow

After US congress put a halt to ISP-based tracking while they try to figure out where the “creepy factor” line is, NebudAd suspended it’s activities, Front Porch was forced to shut off the behavioural tracking part of their system and the latest to throw in the towel is now Adzilla who have put up on their home page “We have stepped out for a little…”.

With an opt-in model being tried out in the UK by Phorm starting last week, Deep Packet Inspection (DPI) is not dead yet, but it has definitely taken a step back.

Or forward, depending where you stand on the privacy concern fence.

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Tags: behavioural-targeting, deep packet inspection, frontporch, nebuad, online media, online-advertising, phorm

Related posts:

  • What is… Behavioural Targeting? Part I: Contextual, Re-targeting and Interest-based targeting
  • Phorm strikes back
  • You’ve been de-Phormed, have a nice day :)

This entry was posted on Wednesday, October 8th, 2008 at 8:36 pm and is filed under online media. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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