Yet another BT company bites the hook: Yahoo! Acquires BlueLithium
So, another Behavioural Targeting company bites the hook. Yahoo! announced yesterday that it reached an agreement to buy BlueLithium for roughly $300 Million in cash (£150 Million), apparently making Gurbaksh Chahal, BlueLithium’s Chairman and CEO, a very happy man at 25. But despite his young age this is not all new to him, as his previous company ClickAgents founded when he was only 18 followed the same steps and eventually got merged with ValueClick, making it the largest ad network at the time. Good for you mate, keep us posted on what you’re up to next, as no one believes you’ll stick around BL for very long.
Yahoo! Announces Agreement to Acquire BlueLithium: Financial News – Yahoo! Finance
Tags: behavioural-targeting, bluelithium, online media, web-marketing, yahoo
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February 2nd, 2008 at 6:34 pm
[...] But Yahoo isn’t just a lifestyle brand. It was also gearing up to online advertising in a big way, and has been doing so for a while with even more acquisitions that started with Overture in 2003 and followed by TeRespondo (brazilian ad network), AdInterax and more recently RightMedia and BlueLithium. [...]